ROI Genome
For over two decades, Analytic Partners has collected vast quantities of marketing intelligence across more than 750 brands, 45 countries, and hundreds of billions in spend across industries. ROI Genome presents that intelligence to help marketers understand the tactics, channels, and strategies that drive ROI and performance.
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Digital Marketing Is Good. Digital Alone Is Bad

Data Doesn’t Lie, but Your Marketing Metrics Can Mislead You

The Marketer’s Guide To Survive (Even Thrive) in 2023

Watch the video – How to Thrive in the Brave New World of Omnichannel

Brand Marketing Drives Sales, ROI and Even Performance Campaigns. Don’t Cut It!

How Brands Are Missing Out on an Improved 30% ROI for Their Advertising Spend

ROI Genome Intelligence Report – The Rules of Recession-Proofing: How to Maintain Advertising Effectiveness in Challenging Times

ROI Genome Intelligence Report: Targeting Works, Except When It Doesn’t

ROI Genome Intelligence Report: The Advertising Evolution

ROI Genome Intelligence Report: Uncovering Growth Opportunities

Are Consumer Behavior Changes Here to Stay?

ROI Genome Report: Omnichannel and a Brave New World

ROI Genome Report: Insights to Accelerate Growth

ROI Genome Report: Future-Proof Your Brand: Marketing Through Crisis and Beyond

ROI Genome Report: Staying Ahead of Emerging Media

ROI Genome Report: The New Omnichannel Marketing

ROI Genome Marketing Intelligence Report: 2018 Compilation

ROI Genome Report: Have Promotions Lost Their Punch?

Reach-Based Planning is not Enough

ROI Genome Report: The Value of an Impression

Are All Impressions Created Equal?

Report: What Drives Search ROI?

ROI Genome Report: Paid Search Intelligence

Halo Effects in Portfolio Advertising Report
