Industry Resources

Thought Leadership, Whitepapers, Reports and More

  • ROI Genome Report: Have Promotions Lost Their Punch?

    Promotions to increase sales through immediate incentives for short-term business results are a powerful lever for many brands. But marketers face the fundamental question of: what is the right balance between Advertising and Promotions? While both are critical components of a marketing mix, deciding on the right balance between each is often a subject for…

  • The Forrester Wave: Marketing Measurement And Optimization Solutions In Asia Pacific, Q4 2018

    In The Forrester Wave™: Marketing Measurement And Optimization Solutions In Asia Pacific, Q4 2018, Analytic Partners was named the sole Leader and had top rank in both the Strategy and Current Offering categories among all vendors. The new Forrester report recognizes that “Analytic Partners leads the pack” and that the company “excels with strong services,…

  • Forrester Case Study: Advanced Measurement Transforms Marketing

    It is increasingly difficult for marketers to truly understand marketing effectiveness. As consumers interact using a wide range of touchpoints, each with their own data sets — “archaic, last-touch measurement” is not able to offer insights into the entire marketing mix. According to Forrester Research, “sophisticated marketers must embrace statistically driven measurement for better accuracy…

  • ROI Genome Report: The Value of an Impression

    Marketers want to get their message in front of their customers and potential customers. And while they will leverage a growing number of tactics to deliver this message, these impressions are not all created equal. It is important to understand not only the reach and cost/CPM of different tactics, but also the value of the…

  • The Forrester Wave: Marketing Measurement And Optimization Solutions, Q2 2018

    In The Forrester WaveTM Marketing Measurement and Optimization Q2 2018, Analytic Partners was named a Leader and was ranked highest in the report’s Strategy category among all vendors. Written by Jim Nail and Tina Moffett, the Forrester report states that Analytic Partners “excels at bridging analytics and business strategy, mastering technology and data science to…

  • The Gartner Market Guide for Attribution and Marketing Mix Modeling

    Gartner’s Market Guide for Attribution and Marketing Mix Modeling notes that marketing leaders turn to attribution and marketing mix modeling providers to help them understand the impact of their marketing efforts and media investments. You can use this guide to navigate the different players in this complex and fast-moving analytics category. According to Gartner’s Market…

  • ROI Genome Report: Paid Search Intelligence

    Paid Search is a central part of many brands’ digital strategy and budget. It has the advantage of being able to directly reach individuals who are expressing current intent and interest in a product, category or topic. Each quarter the ROI Genome team will look into different aspects of marketing, advertising and what drives return on…

  • Halo Effects in Portfolio Advertising Report

    When a company markets across multiple products or services, savvy marketers know that advertising creates interaction across offerings – due to a “halo” effect. Marketers can greatly benefit from learning how this concept can work as ROIs can increase by tenfold in some cases. As a follow-up to our popular ROI Genome: 2017 Marketing Intelligence Report, this addendum covers…

  • ROI Genome: Marketing Intelligence Report 2017

    Introducing ROI Genome: 2017 Marketing Intelligence Report – the first annual edition of important trends and insights on the factors that affect return on investment for offline and online marketing. Over the past 13+ years, Analytic Partners has collected marketing intelligence across industries and countries to form the core of its ROI Genome. This report…

  • Pinterest: Measuring What Matters

    Marketing mix modeling can help brands get smarter about future media investments. But to get meaningful results, brands have to measure the right inputs and relationships. In this paper, Analytic Partners and Pinterest recommend a measurement approach that gives brands a better read on more types of media, and more types of impact. A case study on…