Resource Library
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Brand Impact: Quantify the monetary impact of brand on business performance
From Data to Insights: The Outlook for Marketing Analytics
Views from the front line: The top marketing investment tactics for 2023
Don’t React, Adapt: How Analytics Can Help Organizations Thrive Amid Uncertainty
Forrester Wave: Marketing Measurement And Optimization Solutions, Q1 2022
Commercial Mix Analytics: Measurement Evolved
Gartner® Market Guide for Marketing Mix Modeling
Turn Challenges into Opportunities: The Power of Trendspotting in Data and Analytics
Ad Age and Analytic Partners – The Advertising Evolution: Trends, Truths and Taking Action
Watch the video – Maximize Growth Opportunities With Customer Obsession
Watch the video – Uncovering Opportunities for Growth
Marketing Week Panel Discussion: The Greatest Charts of all Times
Michaels and Analytic Partners at Ad Age Next: Retail – From Brand Building to Brand Transformation
The Future of Measurement in a Cookie-less World: The 4 Things Business Leaders Should Remember
20 Insights For 20 Years E-book
Analytic Partners and Adweek: Growth in the Face of Disruption
Talking Long Term: How Today’s Consumer Behavior Changes will Affect the Future
A Taste of Mark Ritson’s Smorgasbord: Long Term vs Short Term
Video: Has 2020 Ripped Up Your Measurement “Menu”?
Mark Ritson’s Smorgasbord: The 7 Things Marketers Should Prioritize Now
Live, Fast, Agile, Forward – Mastering the Elements of Good Measurement
Webinar Highlights: Preparing for the Data Apocalypse
Watch The Video – Preparing for the Data Apocalypse
Watch the Video – Scenario Plan for Future Success
I-COM White Paper: Current Issues in Attribution & How to Overcome Them
Video: Life is Like a Box of Chocolates, Marketing Shouldn’t Be.
Measurement Through Uncertainty: Advanced Analytics and Covid-19
Watch the Video – Future-Proofing Your Brand: Planning for What’s Next
Watch Video – Future-Proofing Your Market Position: Rethinking Marketing Strategy in Turbulent Times
