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Brand Impact: Quantify the monetary impact of brand on business performance

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From data to insight the outlook for marketing analytics by winterberry group

From Data to Insights: The Outlook for Marketing Analytics

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Webinar image with Nancy Smith

Views from the front line: The top marketing investment tactics for 2023

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Don’t React, Adapt: How Analytics Can Help Organizations Thrive Amid Uncertainty

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Forrester Wave: Marketing Measurement And Optimization Solutions, Q1 2022

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Commercial Mix Analytics: Measurement Evolved

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Gartner® Market Guide for Marketing Mix Modeling

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Gartner Report 2022 logo

Turn Challenges into Opportunities: The Power of Trendspotting in Data and Analytics

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Ad Age and Analytic Partners – The Advertising Evolution: Trends, Truths and Taking Action

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Watch the video – Maximize Growth Opportunities With Customer Obsession

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Watch the video – Uncovering Opportunities for Growth

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Marketing Week Panel Discussion: The Greatest Charts of all Times

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Michaels and Analytic Partners at Ad Age Next: Retail – From Brand Building to Brand Transformation

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The Future of Measurement in a Cookie-less World: The 4 Things Business Leaders Should Remember

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20 Insights For 20 Years E-book

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Growth In The face of Disruption: Understanding the Evolving Drivers of Business Performance

Analytic Partners and Adweek: Growth in the Face of Disruption

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Talking Long Term: How Today’s Consumer Behavior Changes will Affect the Future

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Ritson Smorgasbord talking about long term vs short term

A Taste of Mark Ritson’s Smorgasbord: Long Term vs Short Term

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Justine O'Neill talking about measurement issues

Video: Has 2020 Ripped Up Your Measurement “Menu”?

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Mark Ritson’s Smorgasbord: The 7 Things Marketers Should Prioritize Now

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Mastering the elements of good measurement

Live, Fast, Agile, Forward – Mastering the Elements of Good Measurement

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Webinar Highlights, preparing for the data apocalypse

Webinar Highlights: Preparing for the Data Apocalypse

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Watch The Video – Preparing for the Data Apocalypse

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Watch the Video – Scenario Plan for Future Success

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I-COM White Paper: Current Issues in Attribution & How to Overcome Them

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Video: Life is Like a Box of Chocolates, Marketing Shouldn’t Be.

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Measurement Through Uncertainty: Advanced Analytics and Covid-19

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Watch the Video – Future-Proofing Your Brand: Planning for What’s Next

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Watch Video – Future-Proofing Your Market Position: Rethinking Marketing Strategy in Turbulent Times

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Measuring what matters, recommendations from Analytic Partners and Pinterest

Pinterest: Measuring What Matters

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