Industry Resources

Thought Leadership, Whitepapers, Reports and More

  • Making Sense of the New Omnichannel – Webinar Video

    Watch The Webinar Replay! When you run a TV ad, how much does it impact search? How much are online sales cannibalizing your brick & mortar?  “Omnichannel” marketing and retailing is a complex and tangled world that challenges marketers with how to appropriately measure, attribute and optimize media spend. Making Sense of the New Omnichannel…

  • Forrester: Chart Your Course To Marketing Measurement Maturity

    Forrester Research’s new report: Chart Your Course To Marketing Measurement Maturity offers marketers insights for achieving full cross-company analytics adoption. As the report says: “Marketers must have a clear marketing analytics road map, aligning the right business objectives with the right analytical approach.” The report, written by Jim Nail and Tina Moffett, lays out three…

  • ROI Genome – The New Omnichannel

    ROI Genome Marketing Intelligence Report: The New Omnichannel – Clicks, Bricks and Everything in Between, documents the rise of “omnichannel” – the effect of consumers being exposed to marketing in one channel and buying in another. The analysis also measures the drivers of store traffic and drivers of web traffic. The findings include a look at…

  • ROI Genome Marketing Intelligence Report 2018 Compilation

    New for 2019, the updated Analytic Partners’ ROI Genome Marketing Intelligence Report Compilation is our annual edition of important trends and insights on the factors that affect return on investment for offline and online marketing. We hope to help marketers get to the heart of the matter of what marketing and advertising efforts drive return on…

  • ROI Genome Report: Have Promotions Lost Their Punch?

    Promotions to increase sales through immediate incentives for short-term business results are a powerful lever for many brands. But marketers face the fundamental question of: what is the right balance between Advertising and Promotions? While both are critical components of a marketing mix, deciding on the right balance between each is often a subject for…

  • The Forrester Wave: Marketing Measurement And Optimization Solutions In Asia Pacific, Q4 2018

    In The Forrester Wave™: Marketing Measurement And Optimization Solutions In Asia Pacific, Q4 2018, Analytic Partners was named the sole Leader and had top rank in both the Strategy and Current Offering categories among all vendors. The new Forrester report recognizes that “Analytic Partners leads the pack” and that the company “excels with strong services,…

  • ROI Genome Report: The Value of an Impression

    Marketers want to get their message in front of their customers and potential customers. And while they will leverage a growing number of tactics to deliver this message, these impressions are not all created equal. It is important to understand not only the reach and cost/CPM of different tactics, but also the value of the…

  • The Forrester Wave: Marketing Measurement And Optimization Solutions, Q2 2018

    In The Forrester WaveTM Marketing Measurement and Optimization Q2 2018, Analytic Partners was named a Leader and was ranked highest in the report’s Strategy category among all vendors. Written by Jim Nail and Tina Moffett, the Forrester report states that Analytic Partners “excels at bridging analytics and business strategy, mastering technology and data science to…

  • ROI Genome Report: Paid Search Intelligence

    Paid Search is a central part of many brands’ digital strategy and budget. It has the advantage of being able to directly reach individuals who are expressing current intent and interest in a product, category or topic. Each quarter the ROI Genome team will look into different aspects of marketing, advertising and what drives return on…

  • Halo Effects in Portfolio Advertising Report

    When a company markets across multiple products or services, savvy marketers know that advertising creates interaction across offerings – due to a “halo” effect. Marketers can greatly benefit from learning how this concept can work as ROIs can increase by tenfold in some cases. As a follow-up to our popular ROI Genome: 2017 Marketing Intelligence Report, this addendum covers…