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Generative AI in Marketing Measurement & Optimization

Commercial Analytics Goes Beyond Report Card ROI Analysis To Provide Dynamic, Forward-Looking Decisioning
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Analytic Partners Recognized As A Leader in The Forrester Wave™: Marketing Measurement & Optimization, Q3 2023

Commercial Intelligence Overview

Make Better, Faster, More Profitable Decisions With Commercial Intelligence

Brand Impact: Quantify the Monetary Impact of Brand on Business Performance

From Data to Insights: The Outlook for Marketing Analytics

Views From the Front Line: The Top Marketing Investment Tactics for 2023

Don’t React, Adapt: How Analytics Can Help Organizations Thrive Amid Uncertainty

Commercial Analytics: Measurement Evolved

Turn Challenges into Opportunities: The Power of Trendspotting in Data and Analytics

Ad Age and Analytic Partners – The Advertising Evolution: Trends, Truths and Taking Action

Watch the Video – Maximize Growth Opportunities With Customer Obsession

Watch the Video – Uncovering Opportunities for Growth

Marketing Week Panel Discussion: The Greatest Charts of All Time

Michaels and Analytic Partners at Ad Age Next: Retail – From Brand Building to Brand Transformation

The Future of Measurement in a Cookie-Less World: The 4 Things Business Leaders Should Remember

20 Insights For 20 Years E-book

Analytic Partners and Adweek: Growth in the Face of Disruption

Talking Long Term: How Today’s Consumer Behavior Changes will Affect the Future

A Taste of Mark Ritson’s Smorgasbord: Long Term vs Short Term

Video: Has 2020 Ripped Up Your Measurement “Menu”?

Mark Ritson’s Smorgasbord: The 7 Things Marketers Should Prioritize Now

Live, Fast, Agile, Forward – Mastering the Elements of Good Measurement

Webinar Highlights: Preparing for the Data Apocalypse

Watch The Video – Preparing for the Data Apocalypse

Watch the Video – Scenario Plan for Future Success

I-COM White Paper: Current Issues in Attribution & How to Overcome Them

Video: Life is Like a Box of Chocolates, Marketing Shouldn’t Be.

Measurement Through Uncertainty: Advanced Analytics and Covid-19

Watch the Video – Future-Proofing Your Brand: Planning for What’s Next

Watch Video – Future-Proofing Your Market Position: Rethinking Marketing Strategy in Turbulent Times
