Blog Posts
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The Future of Marketing Measurement & Optimization: Insights from a Leader

Applying Commercial Intelligence to Drive Business Value

Why Omnichannel Still Matters for Marketing Execution and Measurement

Top 3 Reasons Commercial Intelligence is the Future of Marketing Measurement

How Marketing Analytics Can Drive Businesses Towards Carbon Net Zero

Outlook on Analytics: Insights and Advice from the Latest Winterberry Report

Key takeaways from the UK Marketing Week Leadership Summit: Turn marketing into a value creator

Data Analytics in the Retail Industry: Drive Success and Optimize the Customer Experience

Leadership lessons from NorthStar Connect 2023, and the power of putting people-first

Leveraging insights and scenario planning to manage constant change

The Future of Measurement is Commercial

Unlocking the Power of Marketing Measurement: A Guide to MTA, MMM, and Commercial Analytics

Analytic Partners Introduces a New Brand Identity

The challenges ahead – and the commercial decisioning platform to keep you on top

Marketers! It is time for us to take back our power and rebrand marketing.

7 Hidden Costs of In-Housing Marketing Measurement

Four insights on sponsorship ROI ahead of the World Cup final

Commercial Analytics – the new, cooler, faster, kid on the block

Better data, better analytics, better tactics – Marketers pulling the right levers in 2023

Brand vs Performance – How to plan (or defend) the best investment mix for 2023

What our colleagues have to say about Hispanic American Heritage Month

Defending your budget for the C-suite

Analytic Partners’ chief people officer Alexis Terrazas-Perez talks about entrepreneurship, designing a rewarding workplace and why you should work for us

Marketing budgets: to cut or not to cut is not the only question

Cannes Lions 2022: the magic lies in the unexpected

Marketing’s Last-Click Obsession is Undermining ROI

Is Hyper-targeting Overhyped?

The Latest ROI Genome Report: Contextual Targeting Up to 2.5x More Effective Than Other Forms

Powering an E-Commerce Brand’s Growth Through Constant Change with Commercial Mix Analytics

The Buy-In: Fostering Success Through Analytics Adoption

Does Your Strategy Stink?

Building a Better Relationship between Marketing and Finance Through Measurement

Make Love, Not War When Collecting First-Party Data

Harnessing the Power of Customer Obsession: What Brands Need to Know

How Top Brands are Turning Challenges into Growth Opportunities

From Globalization to Transformation: How Luxury Brands Should Plan for Success

Analytic Partners’ Commitment to Diversity, Equity and Inclusion

The 4 Biggest Changes in Marketing Through a Measurement Lens

How Brands Can Connect the Dots to Thrive as Data Dwindles

Future-Proofing for Success: Growth in the Midst of Change

AP Celebrates International Women’s Day 2021

From Data to Wisdom: 20 Insights for 20 Years

Evolving Beyond MMM and MTA with Unified Commercial Decisioning

So Many Goals, So Little Time: Identifying the Right Measurements of Success

What it Takes to Foster a Test and Learn Culture

Stop the Insanity! Move your Measurement Beyond Multi-touch Attribution

Binet, Ritson, Sinkinson: Consumer behavior has shifted – has your media mix shifted too?

When it Comes to Video Advertising, Each Second Counts

How Businesses Can Create Their Own Best Odds for Success

Modern Challenges Require a Measurement Evolution

The World Turned Upside Down: How the Best Companies are Finding Success in Uncertain Times

What the New Normal Means for Advertisers

Don’t Guess, Test: Use data to evolve for a changed world

Adapt with Speed to Insights During Turbulent Times

Coronavirus: Minimize Risk and Plan

A Talk with the Team: Celebrating International Women’s Day

Digital ≠ MTA: Getting Measurement Right

Is the Google Chrome Announcement Another Nail in the MTA Coffin?

Minimizing Bias from Data Loss: A Unified Measurement Approach

Disrupting MTA

Report: Emerging Media Outperforms Traditional Media

Read All About It: How Marketers Can Adapt in a Changing Media Landscape

The Value of TV in the Age of Digital
When the Next New Thing Isn’t the Best Thing: Choosing the Right Measurement Approach for Your Business

Why DTC Brands Are Loving Real-World Retail

Sales & Marketing: A Toast to Better Collaboration

Are You Primed for Amazon Advertising?

CMOs & CFOs: Do They Need a Language App?

National vs Local: Balancing Efficiency and Precision

Up, Up, and Away: Short Term Gains vs Long Term Brand Health

Maximizing Your Investment as Online and Offline Ad Efficiency Converge

Dressing Up When Everything Seems to Go Down: UK’s Retail Apocalypse Untangled

GDPR – A Shift in Personalized Marketing Effectiveness

Navigating the Digital Whirlpool

The Speed of Retail: Balancing Real-Time Actionability with Depth of Insight

New ROI Genome Report Addendum Released: Halo Effects on Portfolio Advertising

Why are Online Advertising ROIs Dropping?

The European General Data Protection Regulations (GDPR): Catching Up with Today’s Digital Reality

Leveraging Unified Measurement within an Adaptive Framework in Travel and Hospitality

Zero-Rated Content: A Marketing Perspective

China’s mobile e-commerce market is saturated. So how do brands break-thru?

Is the promise of Multi-touch Attribution false, like 6-pack abs infomercials?

Olympic Sponsorship: Is it Worth It?

Going Down the Path of Adopting Analytics? Welcome to the Jungle, Baby… You’re Gonna Die!

“TV Attribution” – Misleading Buzzword of the Day

Adapting to Change in Consumer Behavior during Chinese New Year

What Digital Marketing Innovations will be Revealed at this year’s U.S. Open?

Not just Bake Sales Anymore: Taking a B2B Perspective to Win the Back-to-School Season

Christmas in July? Not quite for Amazon Prime Members

Retail is Facing a Hairy Situation: Shave Club Shenanigans Foreshadow Big Changes Ahead for Traditional Retailers

Do you feel lucky, punk? What is your Marketing ROI?

5 Common Marketing Practices that Need to Go Away

Making the most of analytics: Building a corporate culture for analytic impact (Part 1)

Capitalism’s Moral Compass: The Argument for Cause-Based Marketing

FIFA World Cup Sponsorship: Is it Worth It?

Media Creative vs. Execution: What matters most?

How to Maximize the Impact of a $4 Million Super Bowl TV Ad

Analytic Partners Opens Office in Australia
