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Experimentation + Bayesian MMM: The Weird Science of Marketing Measurement

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NSC Europe 2024

Elevating Commercial Analytics Partnerships at NorthStar Connect Europe

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1 + 1 = 3: CFOs and CMOs Must Form One Team to Achieve Growth

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Allegiant stadium Las Vegas Super Bowl

Super Bowl Commercials Are Not Worth It! Unless…

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Man being assaulted

Predicting 2024 Is Hard, but Some Predictions Can Be Expressed With Certainty

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Data doesn't lie featured image. Problems with ROI Metrics.

Data Doesn’t Lie, but Your ROI Metrics May Mislead

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insight-to-speed-up-budget-planning

Insights to Speed Up Marketing Budget Decisions this Planning Season

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4 steps to forward-looking budget planning for marketing leaders

4 Steps to Forward-Looking Budget Planning for Marketing Leaders

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Forrester Wave 2023 Insights From A Leader

The Future of Marketing Measurement & Optimization: Insights from a Leader

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Applying Commercial Intelligence to Drive Business Value

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Why Omnichannel still matters

Why Omnichannel Still Matters for Marketing Execution and Measurement

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Top 3 reasons commercial intelligence is the future

Top 3 Reasons Commercial Intelligence is the Future of Marketing Measurement

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How Marketing Analytics Can Drive Businesses Towards Carbon Net Zero

How Marketing Analytics Can Drive Businesses Towards Carbon Net Zero

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Outlook on Analytics

Outlook on Analytics: Insights and Advice from the Latest Winterberry Report

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UK Marketing Week Leadership Summit Recap

Key Takeaways from the UK Marketing Week Leadership Summit: Turn Marketing into a Value Creator

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Data Analytics in the Retail Industry: Drive Success and Optimize the Customer Experience

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Leadership Lessons from NorthStar Connect 2023 and the Power of Putting People First

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Leveraging Insights and Scenario Planning to Manage Constant Change

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The Future of Measurement is Commercial

The Future of Measurement is Commercial

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Power of Marketing Measurement

Unlocking the Power of Marketing Measurement: A Guide to MTA, MMM, and Commercial Analytics

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Analytic Partners Introduces a New Brand Identity

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Person at laptop looking at GPS Enterprise data

The Challenges Ahead – and the Commercial Decisioning Platform to Keep You on Top

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team at conference

Marketers! It Is Time For Us to Take Back Our Power and Rebrand Marketing

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Team sitting at desks working

7 Hidden Costs of In-Housing Marketing Measurement

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World Cup soccer ball going into net

Four Insights on Sponsorship ROI Ahead of the World Cup Final

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Commercial Analytics – The New, Cooler, Faster, Kid on the Block

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Better data, better analytics, better tactics, marketers pulling the right levers in 2023

Better Data, Better Analytics, Better Tactics – Marketers Pulling the Right Levers in 2023

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Brand vs Performance – How To Plan (or Defend) the Best Investment Mix for 2023

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What Our Colleagues Have To Say About Hispanic American Heritage Month

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Defending Your Budget for the C-Suite

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Analytic Partners’ Chief People Officer Alexis Terrazas-Perez Talks About Entrepreneurship, Designing a Rewarding Workplace and Why You Should Work for Us

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Marketing Budgets: To Cut or Not To Cut Is Not the Only Question

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Cannes Lions 2022: The Magic Lies in the Unexpected

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Marketing’s Last-Click Obsession is Undermining ROI

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Is Hyper-Targeting Overhyped?

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The Latest ROI Genome Report: Contextual Targeting Up to 2.5x More Effective Than Other Forms

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Powering an E-Commerce Brand’s Growth Through Constant Change with Commercial Mix Analytics

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The Buy-In: Fostering Success Through Analytics Adoption

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Does Your Strategy Stink?

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Building a Better Relationship between Marketing and Finance Through Measurement

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Make Love, Not War When Collecting First-Party Data

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Harnessing the Power of Customer Obsession: What Brands Need to Know

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How Top Brands are Turning Challenges into Growth Opportunities

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From Globalization to Transformation: How Luxury Brands Should Plan for Success

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Analytic Partners’ Commitment to Diversity, Equity and Inclusion

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The 4 Biggest Changes in Marketing Through a Measurement Lens

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How Brands Can Connect the Dots to Thrive as Data Dwindles

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Future-Proofing for Success: Growth in the Midst of Change

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AP Celebrates International Women’s Day 2021

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From Data to Wisdom: 20 Insights for 20 Years

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Evolving Beyond MMM and MTA with Unified Commercial Decisioning

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So Many Goals, So Little Time: Identifying the Right Measurements of Success

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What it Takes to Foster a Test and Learn Culture

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Stop the Insanity! Move Your Measurement Beyond Multi-Touch Attribution

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Binet, Ritson, Sinkinson: Consumer Behavior Has Shifted – Has Your Media Mix Shifted Too?

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When it Comes to Video Advertising, Each Second Counts

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How Businesses Can Create Their Own Best Odds for Success

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Modern Challenges Require a Measurement Evolution

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The World Turned Upside Down: How the Best Companies are Finding Success in Uncertain Times

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What the New Normal Means for Advertisers

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Don’t Guess, Test: Use Data To Evolve for a Changed World

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Adapt With Speed to Insights During Turbulent Times

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Coronavirus: Minimize Risk and Plan

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A Talk with the Team: Celebrating International Women’s Day

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Digital ≠ MTA: Getting Measurement Right

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Is the Google Chrome Announcement Another Nail in the MTA Coffin?

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Minimizing Bias from Data Loss: A Unified Measurement Approach

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Disrupting MTA

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Report: Emerging Media Outperforms Traditional Media

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Read All About It: How Marketers Can Adapt in a Changing Media Landscape

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The Value of TV in the Age of Digital

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When the Next New Thing Isn’t the Best Thing: Choosing the Right Measurement Approach for Your Business

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Why DTC Brands Are Loving Real-World Retail

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Sales & Marketing: A Toast to Better Collaboration

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Are You Primed for Amazon Advertising?

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CMOs & CFOs: Do They Need a Language App?

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National vs Local: Balancing Efficiency and Precision

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Up, Up, and Away: Short Term Gains vs Long Term Brand Health

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Maximizing Your Investment as Online and Offline Ad Efficiency Converge

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Dressing Up When Everything Seems to Go Down: UK’s Retail Apocalypse Untangled

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GDPR – A Shift in Personalized Marketing Effectiveness

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Navigating the Digital Whirlpool

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The Speed of Retail: Balancing Real-Time Actionability with Depth of Insight

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New ROI Genome Report Addendum Released: Halo Effects on Portfolio Advertising

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Why are Online Advertising ROIs Dropping?

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The European General Data Protection Regulations (GDPR): Catching Up with Today’s Digital Reality

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Leveraging Unified Measurement Within an Adaptive Framework in Travel and Hospitality

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Zero-Rated Content: A Marketing Perspective

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China’s Mobile E-Commerce Market Is Saturated. So How Do Brands Break Through?

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Is the Promise of Multi-Touch Attribution False, Like 6-Pack Abs Infomercials?

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Olympic Sponsorship: Is It Worth It?

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Going Down the Path of Adopting Analytics? Welcome to the Jungle, Baby… You’re Gonna Die!

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Adapting to Change in Consumer Behavior During Chinese New Year

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What Digital Marketing Innovations Will Be Revealed at This Year’s U.S. Open?

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Not Just Bake Sales Anymore: Taking a B2B Perspective To Win the Back-to-School Season

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Christmas in July? Not Quite for Amazon Prime Members

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5 Common Marketing Practices That Need To Go Away

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Making the Most of Analytics: Building a Corporate Culture for Analytic Impact (Part 1)

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Capitalism’s Moral Compass: The Argument for Cause-Based Marketing

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2014 Fifa World Cup Brazil Logo

FIFA World Cup Sponsorship: Is It Worth It?

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Media Creative vs. Execution: What Matters Most?

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Superbowl 48 Logo

How To Maximize the Impact of a $4 Million Super Bowl TV Ad

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Analytic Partners Opens Office in Australia

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AP Opens New Office Space in Dublin

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