Results Now. Resilience for the Future.
The time has come for Commercial Intelligence. Move beyond optimization and measurement to an adaptive, unified approach to enterprise-wide decisioning.
What is Commercial Intelligence?
It’s an analytical approach that comprehensively analyzes a business landscape to make more informed and effective decisions that drive value. It is a lens through which a business can be evaluated, and the entire customer experience understood. It considers controllable and uncontrollable variables to provide a holistic view of decision-making and strategic planning. Commercial intelligence emphasizes value creation, offering faster and more granular results that provide insight into the past and future.
How do we do this?
Adaptive platform
Our easy-to-use commercial decisioning platform, GPS-E is always on, always learning, always delivering. It’s the “machine” that does the work of turning data into actionable insights. It adapts to the unique needs of our customers’ businesses and delivers actionable insights based on enterprise, touchpoint and other data from both internal and external sources.
A Genome like no other
Leverage proprietary, cross-industry intelligence that reveals what truly drives performance—seamlessly integrated into GPS-E. ROI Genome leverages decades of data and insights to reveal growth opportunities and guide optimization and investment decisions. With ROI Genome in GPS-E, you can better identify risks, anticipate market shifts, and get clear guidance based on actionable intelligence.
Science to uncover more
No more ROI report card measurement. Real-time insights are derived from multiple inputs, including external forces you can’t control. Analytic Partners looks beyond clicks and conversions –beyond your customer data, even– to deliver a multi-dimensional, full funnel view of what’s driving –and dragging– your business.
The best and brightest minds
We combine our deep expertise, exceptional storytelling, and practiced objectivity to guide leaders toward a shared point of view and more effective decision making.
Which methodology is right for my brand?
Multi-Touch Attribution (MTA) MTA is a method that looks at the touchpoints of individual users to predict their next action. It's a popular approach among digital-first companies because it is easy to track activities on their own web properties. However, MTA is also incomplete, as it doesn't account for real-world marketing channels and the impact of external factors like economic conditions, competition, or seasonality. Additionally, it requires high-quality data, which can be challenging to obtain.Marketing Mix Modeling (MMM) MMM is a statistical approach that analyzes sales and marketing data to forecast the impact of future tactics based on historical data It is typically leveraged on upper funnel activities, aiming to quantify the impact of marketing activities. However, MMM can be slow to update and cannot consider factors outside marketers' control nor handle the complexity of the drivers of consumer behavior.Commercial Analytics is a multi-dimensional statistical model that measures marketing, business, and external data to produce compelling growth plans with measurable results. It sheds light on every business driver's contribution to growth, including marketing, product, customer, retail, and operational and financial data. It also considers external factors like economic, category, seasonality, and competition, providing companies with a single source of truth about everything affecting their business.
Let's Get Started
Discover how you can maximize the value of analytics to drive growth and strengthen customer relationships.