Customer Stories

Customer Stories 17

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Colgate Palmolive Customer Story from Rob Marcus

How Colgate-Palmolive leverages insights and scenario planning to combat constant change 

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VF Christof Zanecchia case study

How VF Corporation used marketing analytics to seize market share

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COX Mallory Fetters Cast Study

How Cox Communications is using data and analytics to create a culture of confidence 

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Twitter Ann Semeraro case study

How Twitter quantifies the impact of marketing on revenue

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Hill's Joe Keating case study

Hill’s Pet – Harnessing Evolution To Deliver Growth

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VF Corporation Logos

How VF Corporation combated the changeable market 

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Festival of Marketing Panel Discussion: Evolve Your Brand in Times of Change

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Frontier Chad Milligan

How Frontier Communications used analytics to create internal alignment

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Hilton Jennifer Benkarski customer story

How Hilton discovered what worked, when and why

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Carter's Jennifer Lee Harrison

How Carter’s, Inc. gained total marketing visibility and understanding

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Kathleen Magnuson from Microsoft

Microsoft – Harnessing The Impact of Ongoing Media on Brand

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Watch the Recording – EffWorks Global Panel Discussion: How Brands are Turning Challenges into Growth Opportunities

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SharkNinja Ashley Eckerlin

How SharkNinja optimized their marketing investment strategies

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Cox logo

How Cox Communications stayed close to their customers despite data deprecation

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Watch the video – The Cookie is Crumbling, New Recipes for Measurement Success in a Cookie-less World

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Watch the video – How Kroger leverages “always on” analytics for real-time marketing decisions

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Kroger Sarah Landsman customer story

How Kroger evolved from individual theory to collective certainty

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