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CFO and CMO Strategy Guide: A Collaboration to Drive Growth
There is often disconnect between the CFO and the CMO. Marketing is viewed as a cost center and budgets remain challenged because it’s the hardest to justify. Finance expects immediate ROI from short-term marketing initiatives without understanding the value of long-term brand initiatives.
Successful brands find that when CFOs and CMOs work together, the combined input has proven to drive significantly better results versus working in silos.
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Read our latest guide to learn:
Differing points of view between the CFO and CMO
What success means for Finance and Marketing
The four actionable steps to collaborate and drive growth
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