Analytic Partners Opens Office in Australia

The new offices will allow Analytic Partners to better serve its growing client base in Australia and New Zealand.

Analytic Partners is happy to announce that it has opened a new office in Sydney, Australia. The new offices will allow Analytic Partners to better serve its growing client base in Australia and New Zealand.

"The new offices will allow AP to get closer, geographically and culturally, to two vibrant and fast growing markets for AP's services," explained Damien Crittenden, Managing Director for Asia. "Singapore will continue to be a hub for us in Asia, but this new office will allow us to develop talent within these important markets, and our local presence will improve speed to market and allow us to meet with our clients face-to-face on a more frequent basis," expressed Damien.

"This is a very exciting development for the entire Analytic Partners organization," said Nancy Smith, President of Analytic Partners. "The Asia-Pacific region is so geographically and culturally diverse that it makes sense to build these satellite offices to better and more efficiently serve local markets. We will also have the benefit of drawing from a much, much larger talent pool to build our teams," explained Nancy.

Analytic Partners plans to continue hiring more marketing analytics staff to build the teams in Australia.

Analytic Partners is a global analytic consultancy firm providing innovative solutions for business problems involving ROI and the creation of competitive advantage. Focus areas include Marketing Mix Modeling, Customer Segmentation, Strategic Pricing, Promotional Effectiveness Analysis, Predictive Modeling, and Data Management.

For further information, please contact: Analytic Partners Pte. Ltd.