Our scenario planner provides actionable recommendations through real-world simulations. Featuring full-business forecasting, our solution integrates strategic and tactical planning for a complete view of your operations. Optimize in seconds, easily upload plans, adjust assumptions, and swiftly evaluate potential strategies to make confident, data-driven decisions with results tracked and validated to showcase your in-market impact and inform future planning.
GPS Enterprise®
Commercial Decisioning for Growth
Unlock practical intelligence with robust forecasting and scenario planning, powered by end-to-end Commercial Analytics.
*This is a visual representation of the platform for illustrative purposes only. It does not reflect actual functionality.
Commercial Intelligence
A business’ ability to properly harness data and analytics into forward-looking, future-proofed, outcome-focused insights that present a complete picture of the landscape in which the brand and its customers exist.
Nearly 90% of marketers use marketing analytics and measurement tools, but lack the accurate, timely insights necessary to make confident, informed decisions.
Our Commercial Analytics platform, GPS Enterprise® (GPS-E), empowers decision-making with trusted technology used by some of the world’s most recognized brands. Infused with over 20 years of experience through ROI Genome®, it demystifies your most complex business drivers and identifies growth opportunities. The result? True Commercial Intelligence for smarter, more profitable strategies.
Actionable Decisioning, Enabled
Only GPS-E transforms insights into action, powering smarter, secure decisions when it matters most. Built on a trusted, resilient foundation, GPS-E aligns a set of models to measure progress towards your business goals, helping you seize emerging opportunities and drive measurable growth with confidence.
GPS-E Capabilities
Always-On Forecasting
and Scenario Planning
Multi-KPI Measurement
and Optimization
Agile Learning
Collective Intelligence
Holistic Modeling
Guided Data Management
Always-On Forecasting
and Scenario Planning
See Into the Future with Forward-Looking Decisioning
25-70%
Brands that adopt measurement programs and scenario planning to inform decisions can achieve 25-70% ROI gains
ROI Genome Intelligence Report Uncovering Growth Opportunities
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Multi-KPI Measurement
and Optimization
Optimize Decisions with Aligned KPIs
Traditional analytics, like Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA), limit decision-making by focusing on portions of the business and short-sighted metrics. Commercial Analytics addresses this by optimizing for multiple KPI combinations, ensuring cross-enterprise value rather than maximizing only one metric. Weigh various internal and external factors against different KPIs to align finance, marketing, sales, and operations towards shared goals with cross-functional metrics.
Forrester found that Analytic Partners’ analysis of factors beyond paid media reveals new opportunities, enabling organizations to extract greater value from various business levers over time.
Forrester: The Total Economic Impact™ Of Analytic Partners
source
Agile Learning
Safe, Scalable, and Bold Experiments
Experience the freedom to innovate confidently, while managing risks effectively. Our fully integrated test-and-learn platform minimizes bias and decontaminates experiments for a truer representation of incrementality. It seamlessly aligns with your commercial analytics, adapts to market changes, and incorporates test results into strategic planning for sustainable growth.
+$1.3M
Businesses using GPS-E see a +$39 million lift with agile learning
Forrester: The Total Economic Impact™ Of Analytic Partners
source
Collective Intelligence
Intelligence Beyond Traditional Benchmarks
Leverage proprietary, cross-industry intelligence that reveals what truly drives performance—seamlessly integrated into GPS-E. ROI Genome leverages decades of data and insights to reveal growth opportunities and guide optimization and investment decisions. With ROI Genome in GPS-E, you can better identify risks, anticipate market shifts, and get clear guidance based on actionable intelligence.
GPS-Enterprise generated
+$1.5M
in value for our customers in 2024 alone
Adjust to the Complexity of Today’s Environment With a Holistic View of …
source
Explore ROI Genome 
Holistic Modeling
Build smarter models.
Make smarter choices.
Access enterprise-wide trends and granular insights with multi-dimensional modeling powered by AMP. GPS-E provides always-on models that reflect your business goals and adapt as your business and the landscape changes. Leverage flexible analytics with embedded intelligence to benchmark performance, understand consumer behavior, uncover trends, and generate actionable insights—all within a single platform.
Only comprehensive Commercial Analytics provides a complete view of your enterprise, including non-marketing factors that can drive more than (or well over) 60% of business growth, including:
- Competitive actions
- Customer trends
- Macroeconomic factors
Don’t Cheat Yourself: 60% of Your Growth Comes from Beyond Marketing
source
Guided Data Management
Streamlined data orchestration
ADAPTA streamlines and automates data management within GPS-E, facilitating faster integration, validation, and standardization across stakeholders, agencies, business units, and data partners. With expert validation and clear data scoring, data is efficiently prepared for analysis with limited manual effort—ensuring quality and accelerating marketing effectiveness without manual effort.
+$1.3M
Analytic Partners accelerates businesses’ speed to marketing efficiency, resulting in +$1.3 million in present value.
Forrester: The Total Economic Impact™ Of Analytic Partners
source
Expand Your View
Uncover hidden growth levers to infuse added value with our exclusive insights, tailored to your unique business and industry.
Augment Your Intelligence
Leverage the depth of our industry knowledge to better understand how market shifts, competition, and external factors impact your marketing performance.
Effect Change
Generate confidence in new approaches with collective intelligence that provides grounded insights, proven strategies, and benchmarks provided by trusted experts.
Decode the DNA of Business Performance
ROI Genome provides business intelligence tailored for leaders. Our solution surfaces trends and insights from billions in spend across industries to help frontrunners navigate the complexities of a global marketplace and a constantly evolving competitive landscape.
roi-genome
60% of Growth Comes From Beyond Marketing – Are You Factoring It In?
Marketers who focus only on media are missing the bigger picture. Marketing is a key growth driver — but it’s not the only one.
roi-genome
The Gravitational Pull of Retail Media
To maximize opportunities in Retail Media Networks marketers need to measure performance through a clear lens.
roi-genome
Why Omnichannel Still Matters for Marketing Execution and Measurement
Brands driving omnichannel marketing programs should consider a holistic view of consumer engagement and commercial performance.
A Powerful, Secure Solution for Trusted Insights
Your business’s sensitive data is in safe hands. We’re committed to protecting it to ensure confidentiality, integrity, and privacy.
SOC II compliance
SOC II compliance ensures that Analytic Partners adheres to strict data security practices and our commitment to data safeguarding, processing integrity, confidentiality, and privacy.
ISO 27001 compliance
ISO 27001 compliance ensures that Analytic Partners has safeguards to mitigate risk, ensure data confidentiality and integrity, and proactively responds to information security threats.
Say goodbye to outdated measurement
Say hello to Commercial Intelligence.
With your vision and our expertise combined, your brand’s potential is unlimited. Contact us to learn more about Analytic Partners, schedule a consultation, or get answers to your most pressing questions.
Because when brands achieve Commercial Intelligence, they become unstoppable.
Contact Us 