In many organizations, the disconnect between CFOs and CMOs comes down to agreeing on which metrics really matter. Finance is often skeptical of initiatives without immediate ROI, leaving Marketing with the burden of justifying equally important long-term initiatives with harder-to-track returns.
But what if they had access to metrics that connected both sets of interests? Successful brands find that when CFOs and CMOs work together, the combined input drives significantly better results than working in silos – up to 40% better.
