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Generative AI in Marketing Measurement & Optimization

Analytic Partners’ position on AI and ML

It’s no secret that Generative AI is a hot topic. While AI and Machine Learning (ML) have been powering brands for some time, the recent explosion of generative AI has created a new wave of promising technologies for marketers; however, they introduce new risks and potential pitfalls.

Our latest paper highlights our position on AI and ML. Discover why Analytic Partners advocates for a measured approach that incorporates human intervention, oversight and output review.

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Read our latest paper to learn:
The promise of AI and ML technologies
Analytic Partners’ tiered approach to AI
Real-world examples and potential use cases of AI
Analytic Partners’ intelligent learning approach to AI in marketing measurement and optimization

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