Analytic Partners’ Associate Vice President for EMEA, Kevin O’Farrell, recently spoke at the 99//Club Digital Festival about how to emerge stronger from the current crisis, adapt to unprecedented times and prepare for yet unknown disturbances ahead. In his 99 seconds, he urges marketers to stay agile and pivot with the right tools at their hands, such as simulations or test and learns, to navigate this “box of chocolates”. Because you never know what you’re gonna get next.
