Discover what the world’s top brands’ marketing teams don’t want you to know about the marketing investment tactics they used to win during previous tough economic times.
Marketing analytics experts from Bloomberg and Vans join our CEO, Nancy Smith, to reveal the findings of our ROI Genome Insight Report, The Marketer’s Guide to Survive (even Thrive) in 2023, and discuss why these tactics are so powerful and why they can be relied on again in 2023.
In addition to learning how top brands succeed in economic turmoil, hear from Bloomberg and Vans on:
- Why the correct measurement framework is a crucial foundation, and what it looks like.
- The importance and strategic advantage of greater frequency of measurement.
- What happens when brands focus on ROAS as their core metric in tough economic times.
- What Bloomberg and Vans saw when they analyzed the impact of brand vs performance marketing, and what this means for their 2023 plans.
- The processes and insights that are giving Bloomberg and Vans confidence in their decision making for 2023 and 2024.
- How their approach to measurement and decision-making is going to impact their recruitment plans and agency selection.
Speakers
Nancy Smith
President & CEO, Analytic Partners
Chris Marino
Global Head of Performance Marketing & Media, Bloomberg
Casey Rosett
Director of Global Marketing Analytics, Vans Off the Wall
The Marketer's Guide to Survive (even Thrive) in 2023
Read and download the full report on which this webinar was based, and see the detail behind the five top marketing investment tactics for 2023, discovered by Analytic Partners.
Based on data from ROI Genome – a dynamic dataset of millions of marketing and measurement metrics from 50 countries and 1,000+ brands.