Understanding marketing performance against a backdrop of more media but less data is proving near impossible for many of even the world’s largest brands.
Because their understanding of the media landscape needs updating.
Report
ROI Genome Intelligence Report: The Advertising Evolution
Update your understanding of today’s advertising landscape and download your copy of the report today
Download the Report
In this report, we break down:
- How to accurately measure advertising ROI when two-thirds of the impact happens after the first week
- How to take full advantage of the fact that 45% of advertising’s impact is on boosting other channels’ ROI (i.e. “halo effect”)
- Why so many brands inadvertently overstate some channels’ impact by as much as 2-10x – and the commercial impact it’s having
Discover how you can maximize the value of analytics
to drive growth and strengthen customer relationships.