ROI Genome – Future-Proof Your Brand

ROI Genome Marketing Intelligence Report: Future-Proof Your Brand: Marketing Through Crisis and Beyond highlights how leaders should be planning for the future in the midst of the present disruptive moment. This report takes a close look at budget considerations during economic downturn, and how to manage your brand through crisis and beyond.

• Which forces brands should take into consideration when planning for the future
• The three stages of major market disruption
• Why marketing through an economic downturn is critical to drive growth
• Key considerations for leaders to keep top-of-mind to make the most of their marketing budgets
• How to manage brand messages for contextual appropriateness