Meet the Team Defining Commercial Analytics

Since 2000, Analytic Partners has led the industry with a powerful combination of innovative technology and human expertise to empower commercial decision-makers.

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Unstoppable
by Design

At Analytic Partners, we empower businesses to make smarter, data-driven decisions that foster growth and resilience. We’ve leveraged decades of expertise, exclusive intelligence, and our unmatched commitment to innovation to develop our holistic Commercial Analytics solution. Our adaptive platform, GPS Enterprise®, helps executives connect insights across functions, future-proof their brands, and turn insights into action. We’re intentional in everything we do—from building our technology to configuring models that align with our customer’s business goals—ensuring Commercial Analytics becomes a core component of business success.

Our impact

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50

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Increase in speed to marketing efficiency

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6

months

To achieve complete payback on investment

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495

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Return on investment for our customers

Our Team

Nancy Smith
President and CEO
Omar Dennis
Chief Strategy Officer
Maggie Merklin
Chief Customer Officer
Hong Jin
Chief Science Officer
Alexis Terrazas-Perez
Chief People Officer
Jack McClunn
Chief Financial Officer
Peter Kutrubis
SVP – Technology, Security & Compliance
Luis Vacanti
Chief Legal Officer

Where Talent Meets Endless Possibility

At Analytic Partners, building technology is just the start. If you are curious, collaborative, and passionate about solving complex problems, join our team of bold thinkers and lifelong learners dedicated to shaping the future of Commercial Intelligence.

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Worldwide Presence with In-Market Insight

With offices in the Americas, Europe, Asia and Australia, Analytic Partners combines a global perspective with local expertise, so you can make confident, informed decisions wherever you grow.
Get In Touch
With offices in the Americas, Europe, Asia and Australia, Analytic Partners combines a global perspective with local expertise, so you can make confident, informed decisions wherever you grow.
What’s Happening
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Analytic Partners Announces Strategic Partnership with Association of National Advertisers
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Analytic Partners Announces Strategic Partnership with Association of National Advertisers

Analytic Partners announces an exclusive strategic partnership with the Association of National Advertisers (ANA).

Analytic Partners Strengthens Market Position and Enhances Customer Solutions with Analyx Acquisition
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Analytic Partners Strengthens Market Position and Enhances Customer Solutions with Analyx Acquisition

Analytic Partners, a global leader in Commercial Analytics, announced today that it has closed on the acquisition of Analyx.

Five Use Cases Revealed in the Gartner® Critical Capabilities for Marketing Mix Modeling Solutions
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Five Use Cases Revealed in the Gartner® Critical Capabilities for Marketing Mix Modeling Solutions

A Vital Report for CMOs and CFOs Determined to Leverage Data for Improved Performance

Say goodbye to outdated measurement

Say hello to Commercial Intelligence. 

With your vision and our expertise combined, your brand’s potential is unlimited. Contact us to learn more about Analytic Partners, schedule a consultation, or get answers to your most pressing questions.

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