25 Years of Transforming Insights into Action

In 2025, we celebrate 25 years of partnering with brands as they adapt, evolve, and thrive using powerful technology. Driven by human-led innovation, we’ve supported hundreds of trusted brands in elevating their measurement programs, becoming unstoppable with Commercial Intelligence and Analytics.

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A Quarter Century of Insight, Intelligence, and Innovation

In 2000, Analytic Partners was founded to help brands realize the full potential of their data for decision-making. Over the years, we’ve evolved alongside the changes in social media, omnichannel commerce, economic fluctuations, the COVID-19 pandemic, and geopolitical shifts to support many of the world’s leading brands with insights that empower them to adapt, evolve, and thrive in a constantly changing environment. Our work is underpinned by data-backed intelligence and the expert guidance of top professionals in data analytics and marketing. As we celebrate 25 years of success and innovation, we are ready to shape the future of Commercial Analytics for the next 25 years.

I would like to thank our customers, our partners and our team for making the last 25 years feel like 5. This milestone is a great launching point from which to look forward. Together, we can elevate our industry from MMM to forward looking commercial decisioning with Commercial Analytics.

Nancy Smith
President and CEO, Analytic Partners

We’re a leader among leaders.

After rigorous, months-long evaluations based on customer testimonials, in-depth product demonstrations, and more, Analytic Partners has been named a leader by both Gartner® and Forrester®. These distinctions reinforce what our customers already know: we’re not just keeping up with the industry; we’re setting the pace.

Leader in The Forrester Wave™: Marketing Measurement and Optimization Report
Leader in The Forrester Wave™: Marketing Measurement and Optimization Report
“Analytic Partners dominates with data-driven marketing insights”
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Leader in the 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions
Leader in the 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions
Placed highest for ability to execute and furthest for completeness of vision 
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Our Timeline of
Innovation and Achievement

2000
Nancy Smith founds Analytic Partners with a vision to transform data into actionable business intelligence.
2000
2006
Analytic Partners establishes a global footprint with Dublin followed by Singapore offices.
2006
2007
ROI Genome® launches to contextualize the relationship between data and insights.
2007
2010
GPS launches to Guide planning, Performance, and Strategy.
2010
2015
GPS Enterprise® transitions to a cloud-based platform with a vision to go beyond marketing measurement.
2015
2021
Analytic Partners launches Commercial Analytics and Agile Learning.
2021
2023
Analytic Partners enhances its end-to-end solution with Forward-Looking Decisioning.
2023

Say goodbye to outdated measurement

Say hello to Commercial Intelligence. 

With your vision and our expertise combined, your brand’s potential is unlimited. Contact us to learn more about Analytic Partners, schedule a consultation, or get answers to your most pressing questions.

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