Executive Team Archives | Page 5 of 7

The Challenges Ahead – and the Commercial Decisioning Platform to Keep You on Top

There’s no doubt that businesses everywhere are expecting more economic fluctuations, budget pressures and constrained consumer spending.

Marketers! It Is Time For Us to Take Back Our Power and Rebrand Marketing

Because marketing is not seen as central to the business’s success, marketers and their teams are losing budgets and, in many cases, their jobs.

7 Hidden Costs of In-Housing Marketing Measurement

Brands are getting hit hard by inflation and other macroeconomic factors, and marketing teams are under increasing pressure to cut costs.

Four Insights on Sponsorship ROI Ahead of the World Cup Final

As fans from around the world prepare for the World Cup final on Sunday, the football tournament’s many sponsors will be reflecting on their sponsorship investments during this global showcase.

Commercial Analytics – The New, Cooler, Faster, Kid on the Block

Measuring marketing’s impact has always been a challenge, with tools evolving over time as marketing tactics also evolved.

Better Data, Better Analytics, Better Tactics – Marketers Pulling the Right Levers in 2023

Meeting customers and hearing in person from so many marketing experts across sectors shines a light on why I joined Analytic Partners.

Defending Your Budget for the C-Suite

Marketing budgets are being reassessed, one-third of the brands we speak with are being asked to cut their budgets – and yet marketing teams continue to be under pressure to deliver results.

Analytic Partners’ Chief People Officer Alexis Terrazas-Perez Talks About Entrepreneurship, Designing a Rewarding Workplace and Why You Should Work for Us

Measuring marketing’s impact has always been a challenge, with tools evolving over time as marketing tactics also evolved.

Marketing Budgets: To Cut or Not To Cut Is Not the Only Question

We’re hearing this across industries including retail, food and beverage, finance, technology and healthcare, with budget cuts being discussed ranging from 5% to 50%

Cannes Lions 2022: The Magic Lies in the Unexpected

After two long years of virtual networking and conferences, this year’s Cannes Lions proved to be a fantastic opportunity for the advertising industry to finally come together again.