Conventional wisdom might suggest that the rise of AI and open-source models has commoditized marketing measurement. Countless providers tout their solutions simply because they leverage these technologies. But do they truly deliver—or just distract you from what matters most? Are they revolutionizing measurement—or just selling shortcuts to mediocrity?
The reality is that Marketing Mix Modeling (MMM) has never been more intricate or critical. The Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions provides a comprehensive view of this dynamic landscape providing valuable insights to help you confidently navigate the crowded marketplace.