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  Level up your MMM with models that integrate external factors to enable forward-looking decisioning.
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  Design, execute, and measure key business experiments with our fully integrated test and learn the solution.
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  Demystify the impact of brand marketing affects KPIs to balance brand and performance budgets.
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  Understand how price impacts purchasing behavior to set smarter pricing strategies and drive sustainable growth.
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Gartner® Names Analytic Partners A Leader in 2025
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Analytic Partners Recognized As A Leader in The Forrester Wave™: Marketing Measurement & Optimization, Q3 2023
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See All Solutions
Commercial Analytics
Make future-ready, more profitable decisions with holistic insights, scenario planning, and intelligence.
Marketing Mix Modeling
Level up your MMM with models that integrate external factors to enable forward-looking decisioning.
Agile Learning
Design, execute, and measure key business experiments with our fully integrated test and learn the solution.
Brand Impact
Demystify the impact of brand marketing affects KPIs to balance brand and performance budgets.
Pricing Optimization
Understand how price impacts purchasing behavior to set smarter pricing strategies and drive sustainable growth.
Customer Segmentation
Create refined, actionable customer segments that transcend surface-level demographics and data.

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By Role

By Industry

By Role

Customer Story

How Twitter Quantifies the Impact of Marketing on Revenue

See how Twitter and Analytic Partners worked together to:

Identify the true causal links between earned, paid and owned media and advertising revenue
Qualify which brand health metrics were genuinely predictors of future success
Use objective data around which the business could align to revise strategies

Brand vs performance – how to find the right mix

Two swimmers race in separate lanes of a pool. The swimmer in the foreground, wearing a red swim cap and goggles, does the butterfly stroke ahead of the other swimmer. The image is mostly black and white except for the red cap and lane markings.

Twitter understood the importance of the correct investment mix between brand and performance campaigns, and proved each tactic’s distinct impact on revenue.

Learn how to do the same and strike the right balance between the two – and why you must not let short term sales pressure jeopardise brand investment.

Recent Stories

Relieving the data pain: How ADAPTA accelerated speed to insights, uncovering $30M in potential revenue

Relieving the data pain: How ADAPTA accelerated speed to insights, uncovering $30M in potential revenue

Cox Communications Reframes Marketing’s Impact from a Cost Center to a Profit Center

Cox Communications Reframes Marketing’s Impact from a Cost Center to a Profit Center

Discover how you can maximize the value of analytics

to drive growth and strengthen customer relationships.

Talk to an Expert