In 2026, most leaders say their organizations are data-driven, yet fewer than 1 in 4 large advertisers use analytics for strategic budgeting and decision-making.
To identify what sets the elite minority apart, Analytic Partners surveyed 455 enterprise leaders at top advertisers ($1B) with an annual budget of $100M as part of its 2026 State of Commercial Decisioning Survey.
Empower Your Analytics defines and benchmarks this emerging minority of top-performing advertisers, only 22%, as “Empowered Organizations.” Empowered organizations generate an average of $40M in incremental sales, up to $120M, compared to their competitors.
The findings are clear: ROI is linked to decisioning processes. High-performing, empowered organizations use Commercial Analytics as their primary tool to enable smarter decisions, resulting in millions in returns, improved collaboration, and faster results.
