Gartner® Critical Capabilities Report for MMM Solutions

Staying ahead means making smarter, data-driven decisions. And that’s where the new Gartner Critical Capabilities report becomes essential.

In this report, Gartner identifies five key use cases – and the eight capabilities that are shaping how C-suite leaders navigate challenges and opportunities, including Complex Marketing Analytics, Business Scenario Planning, Data Management, Media Optimization and more.

• How MMM solutions link investments to outcomes, empowering leaders to align strategies and maximize ROI across their organizations
• Which capabilities are vital to driving growth and building resilient brands in any environment
• Key recommendations for the C-suite in evaluating and selecting a Marketing Mix Model solutions provider

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Gartner, Critical Capabilities for Marketing Mix Modeling Solutions, David Walters, Matt Wakeman, Weicong Zhao, Joseph Enever, November 20, 2024

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