Attribution is one of those tricky subjects that can often leave marketers feeling disillusioned. When the first attribution tools were coming to market marketers believed that the holy grail of digital and data-driven marketing was coming to fruition. However, as when moving into implementation, and the management of these systems, the issues became apparent.
Whitepaper
Current Issues in Attribution & How to Overcome Them
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I-COM’s paper, Current Issues in Attribution & How to Overcome Them, walks readers through:
- Data quality, the landscape of vendors, and how to address data outside of the more easily measured ecosystem
- How to holistically approach measurement and to understand the role that attribution plays
Discover how you can maximize the value of analytics
to drive growth and strengthen customer relationships.