Be among the first to get new insights from The 2026 State of Commercial Decisioning Survey by Analytic Partners, released later this year.
The research examines how leading advertisers ($1B+) make strategic decisions and shape their marketing budgets in volatile business environments. It reveals how top-performing brands leverage advanced Marketing Mix Modeling/Commercial Analytics to inform enterprise decisioning, accelerate action, and growth.
The study draws on a 100% verified sample of 455 executives responsible for marketing investment decisions across Analytics, Finance, and Marketing.
Early Findings
Analytic Partners released its first set of findings from its Survey earlier this year. The report highlights 5 critical insights on marketing budget decision-making in 2026. Read the early findings:
