whitepaper

Attribution: Is It Doing More Harm Than Good?

Understanding the real-world limitations of Multi-Touch Attribution (MTA) and real-time analytics

Attribution has long been a favorite measurement strategy among marketers.

But times are changing.

Can attribution still deliver granular, actionable results?

Or is now the time for forward-thinking leaders to adopt a more unified and accurate view of marketing performance and sales drivers?

Read the whitepaper for:

A full exploration of the blind spots, biases and data gaps often caused by attribution

A comprehensive study showing how brands overvalue display and search by over 300% -- and undervalue social by 44%

Our view on how brands can break down these barriers by integrating Test and Learn experiments with a more holistic approach to marketing measurement

Discover how you can maximize the value of analytics to drive growth and strengthen customer relationships.

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