ROI Genome Report: Halo Effects in Portfolio Advertising
How does advertising for one product influence sales for others in your portfolio?
When a company markets across multiple products or services, savvy marketers know that advertising creates interaction across offerings – due to a “halo” effect. Marketers can greatly benefit from learning how this concept can work as ROIs can increase by tenfold in some cases.
As a follow-up to our popular ROI Genome: 2017 Marketing Intelligence Report, this addendum covers the concept of Halo, the importance of its effects on portfolio advertising and how to best take advantage of it.
Download and learn:
- What is Halo?
- How does Halo work?
- How Halo can increase an ROI by up to 10x
- How messaging creative quality factors into Halo
- How to make the most out of Halo
Download the report now!