When a company markets across multiple products or services, savvy marketers know that advertising creates interaction across offerings – due to a “halo” effect. Marketers can greatly benefit from learning how this concept can work as ROIs can increase by tenfold in some cases.

As a follow-up to our popular ROI Genome: 2017 Marketing Intelligence Report, this addendum covers the concept of Halo, the importance of its effects on portfolio advertising and how to best take advantage of it.