What Drives Marketing ROI?

New for 2019, the updated Analytic Partners’ ROI Genome Marketing Intelligence Report Compilation is our annual edition of important trends and insights on the factors that affect return on investment for offline and online marketing. We hope to help marketers get to the heart of the matter of what marketing and advertising efforts drive return on investment and what factors influence those returns.

Since 2000, Analytic Partners has collected marketing intelligence across industries and countries and this forms the core of ROI Genome which provides in-depth understanding of how marketing works. ROI Genome includes insights from hundreds of billions in marketing spend, more than 2 million marketing metrics, from 45+ countries and 700+ brands across industries & tactics.