A Look at Efficiency Trends for Promotions and Advertising

Promotions to increase sales through immediate incentives for short-term business results are a powerful lever for many brands. But marketers face the fundamental question of: what is the right balance between Advertising and Promotions? While both are critical components of a marketing mix, deciding on the right balance between each is often a subject for debate.

ROI Genome Report: Have Promotions Lost Their Punch? investigates how the effectiveness for advertising and promotions have changed over time and how they can work together for improved results.