Unlike past years where marketing leaders focused heavily on backwards-looking performance metrics to plan for and predict future budget needs, we’re in a unique time when future-looking insights are at your fingertips.
To thrive, brands must shift their focus from measuring historical marketing performance to creating genuine value.
Commercial intelligence not only serves marketing teams but also CEOs, CFOs & operators as it provides a common language across the company.
The Winterberry Group forecasts that marketing analytics and data infrastructure spend is expected to grow from $22 billion in 2022 to $32 billion in 2026.
From harnessing innovation to mastering organizational adoption and beyond, read on to find out how a holistic measurement framework is playing a key role in driving success.
From harnessing innovation to mastering organizational adoption and beyond, read on to find out how a holistic measurement framework is playing a key role in driving success.
There’s no doubt that businesses everywhere are expecting more economic fluctuations, budget pressures and constrained consumer spending.
Building your brands and achieving business growth are challenging even during the most stable periods. 2024 looks to be particularly challenging as all indications point to a tumultuous year
What VF Corporation’s marketing analytics program enabled them to do, in partnership with Analytic Partners
Analytic Partners has uncovered the five most impactful marketing investment tactics for 2023.
