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Marketing Mix Modeling, also known as Media Mix Modeling (MMM), has long aimed to answer “How should I invest my marketing dollars?” But MMM alone offers a limited, backward-looking view—focused on isolated marketing ROIs rather than driving business-wide impact. That’s where Commercial Analytics comes in. With GPS-E, you can elevate beyond MMM to deliver a holistic, forward-looking view of performance. By connecting every function through a shared source of truth, Commercial Analytics empowers smarter, faster decisions that drive sustainable growth.

Siloed segmentation misses the bigger picture. Our approach enables dynamic, behavior-based segmentation that integrates customer behavior trends, market developments, and business drivers. With a comprehensive view of your audiences, you can identify high-value segments, uncover hidden opportunities, and prioritize strategies that maximize acquisition, retention, and customer lifetime value. 

Your pricing strategy is an opportunity to entice customers while balancing demand, buyer perceptions, and competitive positioning. Our Commercial Analytics solution helps you set, test, and refine pricing strategies with powerful forecasting and scenario planning capabilities that help you protect margins and maximize revenue with greater confidence.

Brand marketing fuels sales and long-term business growth; it’s a performance multiplier, but its impact is difficult to quantify and often misunderstood. Connect brand investments to revenue, customer behavior, and business performance with our Commercial Analytics solution, which reveals how your brand-building enhances short-term gains and long-term growth.