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Customer Segmentation

Go beyond simplistic segmentation. Unlock the power of advanced, holistic customer insights integrated seamlessly into your commercial decisioning platform.

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See why Gartner® has named us the leader in Marketing Mix Modeling Solutions. 

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C-Suite Challenges in

Customer Segmentation

Finance
Without clear connections between segmentation and growth drivers, finance teams struggle to incorporate segmentation into planning. 
Marketing
Marketers lack understanding of how their spend impacts segment-specific acquisition, retention and growth goals. 
Analytics
Segments disconnected from core planning metrics may provide interesting insights but strike out on useability. 

Sharper Acquisition. Stronger Retention. Faster Growth 

Your customers are complex. They have aspirations, preferences, and influences that are far more intricate than traditional segmentation can show in surface-level demographics and historical data. Our Commercial Analytics solution offers the refined, actionable insights you need to create optimized plans that target each customer segment effectively.

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*This is a visual representation of the platform for illustrative purposes only. It does not reflect actual functionality.

Real Brands.
Real Growth.

All Success stories

One of the biggest moments for Carter’s was really getting a better understanding of how our different decisions and investment strategies are affecting new customer acquisition versus existing customers. By better understanding holistically how the different types of decisions that we’re making are driving repeat purchases for existing customers and then also bringing in new customers, that helps us have a better understanding of overall business performance.

Mike Menkes

Group Senior Vice President. Analytic Partners

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Achieve Commercial Intelligence with Our Industry-Leading Solution 

Our Commercial Analytics solution does so much more than customer segmentation. See why Gartner® recognizes Analytic Partners as a Leader in the 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions

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Solution

Get Customer Segmentation Suited for the C-Suite 

Isolated data only tells part of the story of what’s truly influencing customer behavior. Commercial Analytics takes segmentation to the next level with a complete view of your audience, helping you anticipate behavior and target customers more effectively. With customized models for acquisition and retention for every segment, you can build strategies that drive enduring impact. 

Commercial Analytics

Platform

GPS-E®: Segmentation as Multifaceted as Your Customers 

GPS-E offers a dynamic perspective on customer behavior, external influences, and marketing strategies to help leaders uncover hidden opportunities for revenue growth and profitability within segments. With advanced forecasting tools, GPS-E enables you to optimize investments by reallocating resources toward the most profitable customer segments for retention and high-potential prospect clusters for acquisition—enhancing ROI and driving long-term growth. 

GPS Enterprise®

Expand Your Intelligence

Discover the breadth of intelligence and depth of insights you will gain with GPS-E.

Commercial Analytics Marketing Mix Modeling – Evolved Brand Impact Pricing Optimization

FAQs

Customer Segmentation

Customer Segmentation is the practice of grouping customers based on shared characteristics, enabling more targeted marketing campaigns. Traditional segmentation relies on siloed customer data or one-off customer surveys. To maximize impact, segmentation should be multi-dimensional to account for media, external market forces, and other factors that impact customer behavior. 
Commercial Analytics takes traditional, siloed customer segmentation to the next level by integrating brand, financial, operational, and external factors to form a holistic and adaptive view. GPS-E guides leaders beyond static segmentation, enabling them to make informed decisions based on the most current information and develop planning scenarios in real time. 
Only Commercial Analytics with multi-dimensional modeling and predictive intelligence enables marketers to understand their audiences better and measure how messaging campaigns impact purchase and repurchasing behaviors. Your segments and recommended actions will directly connect with actual business outcomes, like increased revenue, extended retention, and long-term growth. 
With our comprehensive Commercial Analytics solutions, enterprises can tie segmentation to key business goals, including: 
  • Increasing customer lifetime value by identifying and nurturing high-value customers
  • Boosting retention and reducing churn rates by quantifying media’s influence on the likelihood of staying and repurchasing 
  • Increasing marketing ROI by shifting investment towards customer groups that drive the highest returns
  • Supporting revenue growth and profitability by ensuring segmentation strategies align with financial goals, even across multiple KPIs.

Say goodbye to outdated measurement

Say hello to Commercial Intelligence. 

With your vision and our expertise combined, your brand’s potential is unlimited. Contact us to learn more about Analytic Partners, schedule a consultation, or get answers to your most pressing questions.

Because when brands achieve Commercial Intelligence, they become unstoppable.
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