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Brand Impact

Quantify the full impact of brand marketing efforts across KPIs to balance performance and brand budgets, maximizing short-term gains and long-term growth.

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How much revenue is your brand driving? Commercial Analytics will tell you.  

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Executive Challenges

in Brand Performance

Finance
Brand value is intangible without a framework to translate investments into business impact, limiting finance leaders’ ability to create optimal plans. 
Marketing
Marketers must balance brand and performance, but without a shared framework, a productive equilibrium is a guessing game stalling influence on investments. 
Analytics
Intangible factors like brand perception and customer loyalty are difficult to quantify, limiting analytic teams’ ability to make influential recommendations and plans. 

Quantify and Optimize Brand Impact 

Show how brand investments drive sales, retain customers, and grow market share over time. Unlike isolated measurement methods, our holistic, full-funnel framework integrates short-term performance metrics with long-term brand equity indicators. This gives you a broader view and establishes clear connections between brand marketing and financial outcomes so you can balance brand-building and performance marketing to maximize ROI.

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*This is a visual representation of the platform for illustrative purposes only. It does not reflect actual functionality.

Real Brands.
Real Growth.

All Success stories

When we look at real brand messaging in terms of equity or brand, we see that brand messaging outperforms performance messaging 80% of the time. This surprises a lot of people because many businesses are focused on immediate performance metrics rather than understanding the long-term value of 
brand building.

Kevin O’Farrell
Vice President. Analytic Partners
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Achieve Commercial Intelligence with Our Industry-leading Solution 

Our Commercial Analytics solution does so much more than quantify brand impact. See why Gartner® recognizes Analytic Partners as a leader among marketing measurement solutions.

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Solution

Connect Brand to Business Performance with Commercial Analytics 

Our Commercial Analytics gives you a holistic view of your investments and their impact on brand marketing programs. By integrating data from industry-leading partners, we deliver always-on insights that link short-term sales to long-term growth so you can see which channels boost brand performance and ROI.  Get the intelligence you need to optimize investment strategies for lasting impact with scenario analyses that help balance immediate sales with future brand equity. 

Commercial Analytics

Platform

GPS-E: Deeper Insights for Brand Building 

Connect your internal brand marketing, customer behavior, and business performance with external factors using GPS-E to reveal your brand’s true impact. Our always-on measurements and cross-channel insights help you to accurately measure the ROI of brand investments and understand their full impact on performance. By predicting how these investments will affect long-term business growth and testing various budget allocations, you can optimize your brand and performance marketing budgets with effective, data-driven strategies. 

GPS Enterprise®

Expand Your Intelligence

Discover the breadth of intelligence and depth of insights you will gain with GPS-E.

Commercial Analytics Marketing Mix Modeling – Evolved Customer Segmentation Pricing Optimization

FAQs

Brand Impact 

How do each of my business drivers impact brand performance and health?  What is the long-term impact of each channel compared to the short-term effects?  What portion of a channel’s impact is long-term?  Which of my brand metrics best indicates sales performance?  How can I best balance spend to maximize short- and long-term goals?  How does my brand’s health affect customer acquisition, retention, and lifetime value? 
Unlike traditional methods that separate brand metrics from performance data, GPS-E provides a comprehensive view of how marketing investments build brand equity across channels. GPS-E’s multi-stage measurement approach integrates marketing, financial, and external factors to reveal both short-term sales impact and long-term brand health. By benchmarking brand investments against industry-wide insights through our embedded intelligence layer (ROI Genome®), GPS-E helps identify the most effective strategies for driving growth, optimizing spend, and balancing brand and performance marketing for maximum ROI. 
Balance the sales generation you’re committed to today with the brand equity building you’re planning for tomorrow. By comparing multiple scenarios, leaders can see the trade-offs across distinct KPIs and collaborate to establish the right balance. With clarified causal links between brand metrics and specific KPIs across teams, businesses can plan effectively to balance multiple needs. 
We’ve designed our solution with planning and forward-looking insights front and center. As part of GPS-E, you can analyze which marketing channels affect your brand metrics and quantify the brand’s impact on both short- and long-term sales. GPS-E is a Commercial Decisioning platform that allows for budget allocation simulation, enabling you to optimize strategies within the scenario planner and obtain data-driven recommendations to enhance your business decisions. 

Say goodbye to outdated measurement

Say hello to Commercial Intelligence. 

With your vision and our expertise combined, your brand’s potential is unlimited. Contact us to learn more about Analytic Partners, schedule a consultation, or get answers to your most pressing questions.

Because when brands achieve Commercial Intelligence, they become unstoppable.
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