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Customer Story

How Kroger Evolved From Individual Theory to Collective Certainty

Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet. Kroger’s Sarah Landsman discusses about how an “always on” Commercial Mix Analytics program keeps the brand agile.

#1

00:06:11

Commercial Mix Modeling

#2

00:08:48

From “I Think” to “We Know”

#3

00:11:44

Test & Learn

#4

00:16:56

Organizational Buy-In

#5

00:19:00

Proving The Role of Marketing

Hear how Kroger worked with Analytic Partners to:

  • Develop the right measurement program to take a business culture from “I think” to “we know”
  • Improve marketing decision-making in real time
  • Establish a test-and-learn mindset that has proven to be critical to success

Recorded for AdAge’s Publisher Panel Series 2021

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It’s not just the insights we are getting from [Commercial Mix Analytics] but the partnership with Analytic Partners that are now the anchor to Kroger’s expanded learning ecosystem.

And I keep thinking about it in terms of: How do we go from “I think…”, which is individual people in the organization having a thought about what’s working and what’s not, to “we know.” And it’s really this partnership with Analytic Partners where we’ve been able to progress on that journey to “we know…” that’s been so powerful. 

Sarah Landsman
VP of Marketing

Speakers

Mike Menkes
Senior Vice President, Analytic Partners
Sarah Landsman
Vice President of Marketing, Kroger

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