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Customer Story

How SharkNinja Optimized Their Marketing Investment Strategies

SharkNinja’s SVP Ashley Eckerlin talks about how the brand honed their advertising investment strategy as media mix becomes more diversified and how they are measuring impact now.

#1

00:02:00

SharkNinja’s Evolution

#2

00:05:30

Amazon Measurement

#3

00:07:29

Integrating An Analytics Program

#4

00:09:35

Driving Change Management Among Leadership

#5

00:11:40

The Role of Non-Marketing

Hear how SharkNinja worked with Analytic Partners to:

  • Identify direct and indirect effects of online retail sales channels like Amazon
  • Integrate a CMA program with other types of research and performance metrics
  • Implement a practice of experimentation and obtain executive buy-in to try new methods
  • Understand the role of non-marketing, especially during COVID

Recorded at ARF AudiencexScience 2021

Background Image

Commercial Mix Modeling allows us to tease apart whats working, what’s not, and where we should put that next dollar.

Ashley Eckerlin
Senior Vice President

Speakers

Mike Menkes
Senior Vice President, Analytic Partners
Ashley Eckerlin
Senior Vice President, SharkNinja

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