How Twitter Quantifies the Impact of Marketing on Revenue

• Identify the true causal links between earned, paid and owned media and advertising revenue
• Qualify which brand health metrics were genuinely predictors of future success
• Use objective data around which the business could align to revise strategies

Twitter understood the importance of the correct investment mix between brand and performance campaigns, and proved each tactic’s distinct impact on revenue.

Learn how to do the same and strike the right balance between the two – and why you must not let short term sales pressure jeopardise brand investment.

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