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Why Omnichannel Still Matters for Marketing Execution and Measurement

Navigate through the noise and uncover what’s really working within an omnichannel strategy.

The COVID era accelerated the growth of e-commerce, including new media tactics, digital channels and measurement programs to meet consumer expectations of a consistent and connected experience. These digital-focused metrics are valuable within their respective silos, but they can be misleading – resulting in poor investment decisions on online and offline engagement programs.

It’s time for commercial decision-makers to evolve their thinking and drive impact with a holistic, consumer-centric, omnichannel approach.

In this ROI Genome Report, we dive deeper into the world of omnichannel marketing and measurement, and how brands can best balance their online and offline presence.

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Why Omnichannel Matters for Marketing Execution and Measurement report
Read this report to learn more about key considerations and media principles such as:
Adapting to the complexity of today’s evolving omnichannel landscape to uncover opportunities and maximize investments
Leveraging a holistic understanding of digital and non-digital marketing investments to better understand omnichannel and synergistic impacts
Creating Commercial Intelligence to evolve business thinking and drive true impact
Five important considerations for maximizing omnichannel performance

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