Establish clear connections between sales, shopper behavior, and marketing investments. Commercial Analytics reveals how conversion halos drive in-store performance. With this clarity, retailers can develop smarter, more targeted strategies across digital platforms like CTV and retail media networks, along with offline efforts such as out-of-home advertising and sponsorships.

Enhance customer experiences to drive loyalty and increase profits. Align marketing investments to property or route-specific operating margins and availability to enhance profits. With powerful franchise value modeling, hospitality brands can balance acquisition and retention by traveler type and better understand customer preferences and behaviors.

Understand the halo effects of diverse marketing programs on customer acquisition, product adoption, and portfolio growth with a holistic approach that measures multiple KPIs across business and marketing activities. Commercial Analytics serves the needs of companies in banking, insurance, payment services, asset management, and personal and commercial banking to create targeted experiences that attract customers and enhance customer lifetime value (CLV).

Gain critical insights into evolving market trends and analyze customer behavior across channels. With holistic analytics, technology companies can identify effective strategies across their customer segments to highlight innovations and products that drive the most revenue and best support long-term growth.

Macroeconomic factors such as gas prices, interest rates, and government regulations present ongoing challenges for automotive companies that require a holistic approach to overcome. By measuring the halo effects across different brands and models, they can effectively balance brand marketing with performance marketing during the lengthy consideration process. With data-driven strategies, these companies can enhance customer engagement and increase sales by ensuring their products, pricing, and messaging strongly connect with customers.

Gain clarity into consumer behaviors and retail dynamics to drive growth, optimize portfolio performance, and increase market share. Analytic Partners empowers CPG brands to effectively navigate the retail media landscape, offset competitive pressures, and balance pricing and promotional complexities, enabling better decisions on product mix, targeted promotions, and forecasting that deliver tangible, lasting business outcomes.