Marketing leadership likes (and frequently trusts) real-time reports including ROI-like metrics such as ROAS. These constantly updated reports always provide something new to look at and promise opportunities for advertising tweaks. The real-time nature of these types of reports can be compelling
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To thrive, brands must shift their focus from measuring historical marketing performance to creating genuine value.
Today, brands have more opportunities than ever to connect with consumers through a growing number of channels, including emerging media, in-person, digital and e-commerce.
Commercial intelligence not only serves marketing teams but also CEOs, CFOs & operators as it provides a common language across the company.
No matter if you are working with four or seven Ps in the marketing mix, promotion is the one that sticks in other people’s minds.
When faced with unprecedented challenges, we often see innovation as a result. The same held true for the luxury retail sector.
When faced with unprecedented challenges, we often see innovation as a result. The same held true for the luxury retail sector.
From harnessing innovation to mastering organizational adoption and beyond, read on to find out how a holistic measurement framework is playing a key role in driving success.
