Are the best solutions bought, or built? Every organization looking to elevate their MMM program to a Commercial Analytics solution will grapple with this question at some point.
On Monday, Google surprised many by announcing its decision to halt the deprecation of third-party cookies, citing transition challenges and acknowledging the substantial efforts made across the advertising ecosystem.
We recently hosted our NorthStar Connect customer event in London, bringing together marketing, finance and analytics executives from Europe’s top brands to network, hear the latest industry insights and exchange perspectives.
There is one thing about 2024 that I can predict confidently: There will be a great deal of uncertainty, and unpredictable things will happen.
Marketing leadership likes (and frequently trusts) real-time reports including ROI-like metrics such as ROAS. These constantly updated reports always provide something new to look at and promise opportunities for advertising tweaks. The real-time nature of these types of reports can be compelling
Optimize marketing budget planning with business analytics insights from Analytic Partners for effective decision-making this season.
Forrester identifies Analytic Partners as a leader, with the highest possible score across 26 criteria.
To thrive, brands must shift their focus from measuring historical marketing performance to creating genuine value.
Today, brands have more opportunities than ever to connect with consumers through a growing number of channels, including emerging media, in-person, digital and e-commerce.
Commercial intelligence not only serves marketing teams but also CEOs, CFOs & operators as it provides a common language across the company.
