From harnessing innovation to mastering organizational adoption and beyond, read on to find out how a holistic measurement framework is playing a key role in driving success.
It is with great excitement that we introduce Analytic Partners' new brand identity, a vibrant, dynamic system that mirrors our company, platform, and history as an industry leader.
There’s no doubt that businesses everywhere are expecting more economic fluctuations, budget pressures and constrained consumer spending.
Because marketing is not seen as central to the business’s success, marketers and their teams are losing budgets and, in many cases, their jobs.
Brands are getting hit hard by inflation and other macroeconomic factors, and marketing teams are under increasing pressure to cut costs.
As fans from around the world prepare for the World Cup final on Sunday, the football tournament’s many sponsors will be reflecting on their sponsorship investments during this global showcase.
Measuring marketing’s impact has always been a challenge, with tools evolving over time as marketing tactics also evolved.
Meeting customers and hearing in person from so many marketing experts across sectors shines a light on why I joined Analytic Partners.
We know that many CMOs are under pressure to cut marketing budgets in 2023 – our own research even suggests this is the case for 1 in 3 of the Fortune 500.
We asked some of our colleagues for their thoughts on being LatinX in America, their advice for Latinos in the workplace and what they’re celebrating.
