Brand & Marketing Archives | Page 3 of 8 | Analytic Partners – Marketing Measurement and Commercial Analytics Solutions

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- Commercial Analytics
  Make future-ready, more profitable decisions with holistic insights, scenario planning, and intelligence.
- Marketing Mix Modeling
  Level up your MMM with models that integrate external factors to enable forward-looking decisioning.
- Agile Learning
  Design, execute, and measure key business experiments with our fully integrated test and learn the solution.
- Brand Impact
  Demystify the impact of brand marketing affects KPIs to balance brand and performance budgets.
- Pricing Optimization
  Understand how price impacts purchasing behavior to set smarter pricing strategies and drive sustainable growth.
- Customer Segmentation
  Create refined, actionable customer segments that transcend surface-level demographics and data.
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Gartner® Names Analytic Partners A Leader in 2025
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Analytic Partners Recognized As A Leader in The Forrester Wave™: Marketing Measurement & Optimization, Q3 2023
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See All Solutions
Commercial Analytics
Make future-ready, more profitable decisions with holistic insights, scenario planning, and intelligence.
Marketing Mix Modeling
Level up your MMM with models that integrate external factors to enable forward-looking decisioning.
Agile Learning
Design, execute, and measure key business experiments with our fully integrated test and learn the solution.
Brand Impact
Demystify the impact of brand marketing affects KPIs to balance brand and performance budgets.
Pricing Optimization
Understand how price impacts purchasing behavior to set smarter pricing strategies and drive sustainable growth.
Customer Segmentation
Create refined, actionable customer segments that transcend surface-level demographics and data.

By Industry

By Role

By Industry

By Role

Key Takeaways from the UK Marketing Week Leadership Summit: Turn Marketing into a Value Creator

No matter if you are working with four or seven Ps in the marketing mix, promotion is the one that sticks in other people’s minds.

Data Analytics in the Retail Industry: Drive Success and Optimize the Customer Experience

When faced with unprecedented challenges, we often see innovation as a result. The same held true for the luxury retail sector.

Leadership Lessons from NorthStar Connect 2023 and the Power of Putting People First

When faced with unprecedented challenges, we often see innovation as a result. The same held true for the luxury retail sector.

The Future of Measurement is Commercial

From harnessing innovation to mastering organizational adoption and beyond, read on to find out how a holistic measurement framework is playing a key role in driving success.

Unlocking the Power of Marketing Measurement: A Guide to MTA, MMM, and Commercial Analytics

From harnessing innovation to mastering organizational adoption and beyond, read on to find out how a holistic measurement framework is playing a key role in driving success.

Analytic Partners Introduces a New Brand Identity

It is with great excitement that we introduce Analytic Partners' new brand identity, a vibrant, dynamic system that mirrors our company, platform, and history as an industry leader.

The Challenges Ahead – and the Commercial Decisioning Platform to Keep You on Top

There’s no doubt that businesses everywhere are expecting more economic fluctuations, budget pressures and constrained consumer spending.

Marketers! It Is Time For Us to Take Back Our Power and Rebrand Marketing

Because marketing is not seen as central to the business’s success, marketers and their teams are losing budgets and, in many cases, their jobs.

7 Hidden Costs of In-Housing Marketing Measurement

Brands are getting hit hard by inflation and other macroeconomic factors, and marketing teams are under increasing pressure to cut costs.

Four Insights on Sponsorship ROI Ahead of the World Cup Final

As fans from around the world prepare for the World Cup final on Sunday, the football tournament’s many sponsors will be reflecting on their sponsorship investments during this global showcase.

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