We just released our latest ROI Genome Intelligence Report: Targeting Works, Except When it Doesn’t. Although targeting has long been a staple of marketing strategies, deploying it as an effective tactic can be deceptively complex.
There has been no shortage of change in the marketing industry over the past decade and the complexity of the advertising ecosystem has increased, especially within e-commerce. With so much to consider, how can marketers still plan for future success and growth and not become last month’s fashion trend?
In today’s bonkers business world, pronounced and unpredictable disruption has become a daily deal: Covid ‣ Shift to Goods ‣ Supply Chain Constipation ‣ Inflation ‣ ??
One of the major challenges marketing leaders can face is making a clear financial case for initiatives and budget.
With the looming death of the cookie and other third-party IDs, marketers are rightly focused on building out their own first-party data.
The concept of customer obsession is not new, but many leaders are still in the dark about how to operationalize it to drive growth.
From harnessing innovation to mastering organizational adoption and beyond, read on to find out how a holistic measurement framework is playing a key role in driving success.
Resilience and role models can show up in many different ways, and the insightful stories from our team reflect a range of valuable experience, stories, and advice.
At Analytic Partners, from the beginning we have leveraged our passion for data to make fact-based decisions, for our clients, and for our internal teams to fuel growth and move us towards our vision of being the world’s premier analytics solutions provider.
Since Analytic Partners was founded over 20 years ago, there has been no shortage of shifts in the marketing industry.
