Brand & Marketing Archives | Page 5 of 7 | Analytic Partners – Marketing Measurement and Commercial Analytics Solutions

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- Commercial Analytics
  Make future-ready, more profitable decisions with holistic insights, scenario planning, and intelligence.
- Marketing Mix Modeling
  Level up your MMM with models that integrate external factors to enable forward-looking decisioning.
- Agile Learning
  Design, execute, and measure key business experiments with our fully integrated test and learn the solution.
- Brand Impact
  Demystify the impact of brand marketing affects KPIs to balance brand and performance budgets.
- Pricing Optimization
  Understand how price impacts purchasing behavior to set smarter pricing strategies and drive sustainable growth.
- Customer Segmentation
  Create refined, actionable customer segments that transcend surface-level demographics and data.
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Gartner® Recognizes Analytic Partners as a Leader
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Analytic Partners Recognized As A Leader in The Forrester Wave™: Marketing Measurement & Optimization, Q3 2023
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See All Solutions
Commercial Analytics
Make future-ready, more profitable decisions with holistic insights, scenario planning, and intelligence.
Marketing Mix Modeling
Level up your MMM with models that integrate external factors to enable forward-looking decisioning.
Agile Learning
Design, execute, and measure key business experiments with our fully integrated test and learn the solution.
Brand Impact
Demystify the impact of brand marketing affects KPIs to balance brand and performance budgets.
Pricing Optimization
Understand how price impacts purchasing behavior to set smarter pricing strategies and drive sustainable growth.
Customer Segmentation
Create refined, actionable customer segments that transcend surface-level demographics and data.

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By Role

By Industry

By Role

Make Love, Not War When Collecting First-Party Data

With the looming death of the cookie and other third-party IDs, marketers are rightly focused on building out their own first-party data.

Harnessing the Power of Customer Obsession: What Brands Need to Know

The concept of customer obsession is not new, but many leaders are still in the dark about how to operationalize it to drive growth.

How Top Brands are Turning Challenges into Growth Opportunities

From harnessing innovation to mastering organizational adoption and beyond, read on to find out how a holistic measurement framework is playing a key role in driving success.

AP Celebrates International Women’s Day 2021

Resilience and role models can show up in many different ways, and the insightful stories from our team reflect a range of valuable experience, stories, and advice.

Analytic Partners’ Commitment to Diversity, Equity and Inclusion

At Analytic Partners, from the beginning we have leveraged our passion for data to make fact-based decisions, for our clients, and for our internal teams to fuel growth and move us towards our vision of being the world’s premier analytics solutions provider.

The 4 Biggest Changes in Marketing Through a Measurement Lens

Since Analytic Partners was founded over 20 years ago, there has been no shortage of shifts in the marketing industry.

How Brands Can Connect the Dots to Thrive as Data Dwindles

Finding ways to increase customer connection and build a durable measurement program as the challenges of data deprecation continue is top-of-mind for many brands.

Future-Proofing for Success: Growth in the Midst of Change

As brands continue to focus on the future, business leaders are facing key questions about how to best anticipate what comes next.

From Data to Wisdom: 20 Insights for 20 Years

Disruption may be a word that has come up more frequently in the past year, but the truth is that change has always been present: it is just a question of how it presents itself.

Evolving Beyond MMM and MTA with Unified Commercial Decisioning

Building your own marketing mix model (MMM) can seem enticing, but in reality, it can be more than you've bargained for.

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