Brand & Marketing Archives | Page 7 of 8 | Analytic Partners – Marketing Measurement and Commercial Analytics Solutions

When it Comes to Video Advertising, Each Second Counts

Shrinking ad lengths are nothing new. Ad lengths decreased multiple times back in the days when Linear TV was just called TV.

How Businesses Can Create Their Own Best Odds for Success

The brands that will not only survive but thrive as we face an uncertain future will be the ones that opt for data-driven decisioning supported by the power of scenario planning to re-optimize their marketing spend and mitigate against potential loss.

Modern Challenges Require a Measurement Evolution

Quantifying what contributes to business performance, including accurately attributing the impact of marketing spend, has challenged brands for decades.

The World Turned Upside Down: How the Best Companies are Finding Success in Uncertain Times

What are successful companies doing to increase their ROI, accelerate growth and thrive even in the most uncertain of times?

What the New Normal Means for Advertisers

With UpFronts and NewFronts on the horizon, it’s impossible to ignore the changes we may see in advertising strategy as brands plan for a post-pandemic world.

Don’t Guess, Test: Use Data To Evolve for a Changed World

What we are seeing today is an accelerated shift in behavior and likely the most significant creation of trends since the end of World War II.

Adapt With Speed to Insights During Turbulent Times

We live in turbulent times, in these times organizations need to reach smarter data-driven decisions faster than ever.

Coronavirus: Minimize Risk and Plan

Some disruptions come from well outside the world of business and create many questions and even greater risk.

A Talk with the Team: Celebrating International Women’s Day

With the celebration of International Women’s Day yesterday, there has never been a better time to examine and celebrate the progress being made toward a more equitable world.

Digital ≠ MTA: Getting Measurement Right

As with many things, the best approach is a holistic one. That’s why we undertake an adaptive approach, leveraging Commercial Mix Modeling to provide deep insights that drive real value.

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