Data & Analytics Archives | Page 3 of 6

The Future of Measurement is Commercial

From harnessing innovation to mastering organizational adoption and beyond, read on to find out how a holistic measurement framework is playing a key role in driving success.

Unlocking the Power of Marketing Measurement: A Guide to MTA, MMM, and Commercial Analytics

From harnessing innovation to mastering organizational adoption and beyond, read on to find out how a holistic measurement framework is playing a key role in driving success.

The Challenges Ahead – and the Commercial Decisioning Platform to Keep You on Top

There’s no doubt that businesses everywhere are expecting more economic fluctuations, budget pressures and constrained consumer spending.

7 Hidden Costs of In-Housing Marketing Measurement

Brands are getting hit hard by inflation and other macroeconomic factors, and marketing teams are under increasing pressure to cut costs.

Four Insights on Sponsorship ROI Ahead of the World Cup Final

As fans from around the world prepare for the World Cup final on Sunday, the football tournament’s many sponsors will be reflecting on their sponsorship investments during this global showcase.

Commercial Analytics – The New, Cooler, Faster, Kid on the Block

Measuring marketing’s impact has always been a challenge, with tools evolving over time as marketing tactics also evolved.

Better Data, Better Analytics, Better Tactics – Marketers Pulling the Right Levers in 2023

Meeting customers and hearing in person from so many marketing experts across sectors shines a light on why I joined Analytic Partners.

Brand vs Performance – How To Plan (or Defend) the Best Investment Mix for 2023

We know that many CMOs are under pressure to cut marketing budgets in 2023 – our own research even suggests this is the case for 1 in 3 of the Fortune 500.

Marketing Budgets: To Cut or Not To Cut Is Not the Only Question

We’re hearing this across industries including retail, food and beverage, finance, technology and healthcare, with budget cuts being discussed ranging from 5% to 50%

Cannes Lions 2022: The Magic Lies in the Unexpected

After two long years of virtual networking and conferences, this year’s Cannes Lions proved to be a fantastic opportunity for the advertising industry to finally come together again.