Data & Analytics Archives | Page 4 of 6

Marketing’s Last-Click Obsession is Undermining ROI

Marketers’ approach to data can be problematic given that some tactics and channels more easily lend themselves to ones and zeroes than others.

Is Hyper-Targeting Overhyped?

Contextual targeting is enjoying a resurgence as digital advertisers look for ways to tailor ads to audiences without using potentially privacy-unsafe customer data. New regulations by governments at home in the US and abroad are driving this change, as are stricter anti-tracking rules by gatekeepers like Apple. It looks like successful behavioral and demographic targeting will only get harder in the years to come.

The Latest ROI Genome Report: Contextual Targeting Up to 2.5x More Effective Than Other Forms

We just released our latest ROI Genome Intelligence Report: Targeting Works, Except When it Doesn’t. Although targeting has long been a staple of marketing strategies, deploying it as an effective tactic can be deceptively complex.

Powering an E-Commerce Brand’s Growth Through Constant Change with Commercial Mix Analytics

There has been no shortage of change in the marketing industry over the past decade and the complexity of the advertising ecosystem has increased, especially within e-commerce. With so much to consider, how can marketers still plan for future success and growth and not become last month’s fashion trend?

The Buy-In: Fostering Success Through Analytics Adoption

The ability to evolve strategy in real time is table stakes in today’s changing environment. In an ideal world, a strong analytics program allows organizations to proactively shift spend and maximize ROI without friction to achieve success.

Does Your Strategy Stink?

In today’s bonkers business world, pronounced and unpredictable disruption has become a daily deal: Covid ‣ Shift to Goods ‣ Supply Chain Constipation ‣ Inflation ‣ ??

Building a Better Relationship between Marketing and Finance Through Measurement

One of the major challenges marketing leaders can face is making a clear financial case for initiatives and budget.

Make Love, Not War When Collecting First-Party Data

With the looming death of the cookie and other third-party IDs, marketers are rightly focused on building out their own first-party data.

How Top Brands are Turning Challenges into Growth Opportunities

From harnessing innovation to mastering organizational adoption and beyond, read on to find out how a holistic measurement framework is playing a key role in driving success.

The 4 Biggest Changes in Marketing Through a Measurement Lens

Since Analytic Partners was founded over 20 years ago, there has been no shortage of shifts in the marketing industry.