No matter what end they were on, what made the difference in how they emerged from the crisis stage was the speed at which they adapted to a new environment in order to stabilize their business.
The brands that will not only survive but thrive as we face an uncertain future will be the ones that opt for data-driven decisioning supported by the power of scenario planning to re-optimize their marketing spend and mitigate against potential loss.
What are successful companies doing to increase their ROI, accelerate growth and thrive even in the most uncertain of times?
With UpFronts and NewFronts on the horizon, it’s impossible to ignore the changes we may see in advertising strategy as brands plan for a post-pandemic world.
Some disruptions come from well outside the world of business and create many questions and even greater risk.
With the celebration of International Women’s Day yesterday, there has never been a better time to examine and celebrate the progress being made toward a more equitable world.
As with the World Cup, there is a strong desire for corporations to remain top of mind with so many eyes and ears focused on the Games.
With so many eyes and ears concentrated on one place for an extended period of time, the desire to cash in on the event is strong – but it will come at a cost.
