Strong collaboration between the finance and marketing chiefs has proven to noticeably elevate key business metrics—no surprise if you think about it. A Boston Consulting Group study found that tighter alignment between these two power players can accelerate revenue growth and unlock 20–40% more financial upside.
Are the best solutions bought, or built? Every organization looking to elevate their MMM program to a Commercial Analytics solution will grapple with this question at some point.
We recently hosted our NorthStar Connect customer event in London, bringing together marketing, finance and analytics executives from Europe’s top brands to network, hear the latest industry insights and exchange perspectives.
Marketing leadership likes (and frequently trusts) real-time reports including ROI-like metrics such as ROAS. These constantly updated reports always provide something new to look at and promise opportunities for advertising tweaks. The real-time nature of these types of reports can be compelling
Forrester identifies Analytic Partners as a leader, with the highest possible score across 26 criteria.
To thrive, brands must shift their focus from measuring historical marketing performance to creating genuine value.
No matter if you are working with four or seven Ps in the marketing mix, promotion is the one that sticks in other people’s minds.
When faced with unprecedented challenges, we often see innovation as a result. The same held true for the luxury retail sector.
As fans from around the world prepare for the World Cup final on Sunday, the football tournament’s many sponsors will be reflecting on their sponsorship investments during this global showcase.
Marketing budgets are being reassessed, one-third of the brands we speak with are being asked to cut their budgets – and yet marketing teams continue to be under pressure to deliver results.
