How to Get Your CFO to Say “Yes” in 2026

The Aussie Marketer’s Budget Playbook

Every marketer in Australia knows the drill: smaller teams, tighter budgets, bigger growth targets. You walk into budget season armed with brand-building plans, only to watch the CFO slice them away while fast-tracking “performance spend”. Experiments? Off the table before the first slide.

This guide flips the script. Using evidence from Analytic Partners’ ROI Genome® — covering thousands of campaigns across Australia and beyond — it shows why brand plus performance delivers up to 90% higher ROI, why right-time beats always-on, and how Marketing Mix Modelling turns market noise into hard numbers your CFO will actually trust.

Stop chasing short-term clicks at the expense of long-term growth. Download the guide and arm yourself with six CFO-proof arguments to win the budget you need for 2026.

What you’ll take away (fast):

• A CFO-ready narrative for brand + performance.
• ROI Genome® datapoints to drop into your deck.
• A simple playbook to align spend with seasonality, competition, and conditions.