Our client’s existing commercial mix modeling program had a strong history, serving as the central marketing ROI measurement framework and the basis for future-focused planning and budgeting decisions. However, the client’s tools for real-time performance lacked always-on business insights to allow the client to continuously optimize their efforts.

Analytic Partners introduced a LIVE Model framework that allowed for “real-time” insights as data is made available. Two key success enablers were defined, strategically planned out and executed:

1. Revamping the Data Infrastructure to feed models with fast, high-class data
2. Balancing Speed and Depth of cadence with on-demand and scheduled support

By leveraging services integrated with GPS Enterprise, Analytic Partners’ proprietary technology, LIVE Models fundamentally changed the way the client leveraged marketing measurement.

Analytic Partners’ LIVE Models provided always-on insights to inform business decisions and continuously optimize their marketing efforts in addition to on-demand analytic support for real-time / right time decision-making. Insights delivered led to changes in communication plans that drove profit for the organization and doubled marketing ROI.