
What you’ll learn:
- How LinkedIn Ads shifted from a last-touch attribution model and internally built MMMs to a full-funnel measurement strategy.
- The role of Analytic Partners in building and validating LinkedIn’s marketing mix model, helping them transition from traditional measurement to Commercial Analytics for deeper insights.
- Key insights from geo-based incrementality testing that proved full-funnel marketing drives higher ROI.
- Lessons on positioning marketing as a growth driver and gaining C-suite and Finance buy-in for measurement transformation.
Download the case study now to see how LinkedIn Ads unlocked deeper marketing insights and maximized business impact.
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