Events

December 2, 2021

The 2021 ANA Genius Award Winners

Virtual Event

Without successful analytics adoption even the most advanced analytics solutions won’t stick. In this session we speak with Kroger about their Genius award winning case study in the category of Adoption. The team will share details about Kroger's transition to holistic “always-on” modeling through the adoption of Analytic Partners' Commercial Mix Modeling and Live Models, and the challenges and principles that drove approximately $100 million in incremental marketing-driven revenue in the program’s first year.

December 9, 2021

ANA Measurement & Accountability Conference

Virtual Conference

All media impacts omni-channel sales. But when the pandemic hit, consumer habits changed dramatically. While some aspects of day-to-day life have reverted to “normal,” media patterns were indelibly changed. Join SVP Mike Menkes as he speaks with Google at ANA's Measurement and Accountability Conference and they explore the pandemic’s effect on the video landscape and make recommendations for marketers to future-proof their media mixes and measurement strategies.

December 9, 2021

AdAge Fireside Chat

Virtual Event

Whether retailers choose to fight it or flow with it, the disruptions of the past 18 months have created lasting change. In order to drive business forward and build a successful roadmap for the future, leaders need to re-focus on customer needs and build the right analytics framework to gain meaningful insights. Join SVP Mike Menkes and Jennifer Lee-Harrison, VP of demand generation at Carter’s Inc. to discuss how the retailer is using analytics to make smarter business decisions and future-proof for success—and what best practices all brands should keep in mind in order to adapt to ever-changing consumer behaviors.