Events

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September 27-28, 2022

HORIZONT Werbe Wirkungs Gipfel 2022

Frankfurt a.M., Germany

Join us on September 28th at this year's Werbewirkungsgipfel in Frankfurt, where we will discuss the key success factors of marketing effectiveness and how to successfully set up marketing measurement for the future together with our friends of Metrixlab.

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October 3 - 4, 2022

ANA Data and Technology: A Virtual Experience

Virtual Event

With a potential economic downturn looming, uncertainty represents a major challenge for business and marketing leaders. Consumer behavior is changing rapidly, category demand is decreasing, inflation is rising, prices are increasing, and your competitors are increasing their investments. Businesses are greatly impacted by these external factors. How do you incorporate these market changes in your marketing analytics program in real-time? Join Senior Director of Commercial Success at Analytic Partners, Joshua Bayne to learn how to confidently speed up decision making to help your business thrive in today’s quickly changing world.

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October 6, 2022

Festival of Marketing

Hybrid Event/London

Festival of Marketing is for ambitious marketers that are interested in broadening their skillset, hoping to be inspired and informed, and are always looking for better ways to build their brand. Stay tuned for more information on the October event in London.

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October 13, 2022

MMA DATT Unplugged

New York City

With economic turmoil, marketing plans and budgets are at no longer on solid ground as business leaders wrestle with uncertainty. Mike Menkes, SVP at Analytic Partners shares ways businesses can leverage data, analytics and insights to plan for an uncertain future, find opportunities and mitigate any losses. Through research from Analytic Partners’ ROI Genome intelligence this session will provide insights and strategies not only to survive, but thrive.

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October 10 - 14, 2022

IPA EffWorks Global 2022

Hybrid Event - London / Virtual

EffWorks Global is a week-long celebration of the best new thinking and evidence-based decision making research for marketing effectiveness in the world.

More information about the 2022 event coming soon.

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October 25 - 28, 2022

ANA Masters of Marketing

Hybrid Event/Orlando, FL

Marketers are entering a perfect storm in 2023 – a likely economic downturn, combined with low consumer confidence, rising acquisition costs and privacy sensitivity. Traditionally, such pressure leads to short-termism. Long term thinking becomes a luxury, while survival becomes a priority. And marketing budgets are almost always among the first casualties. But you know that the brands which cut their marketing spend in a recession lose out the most. So how can you safeguard your budget in such an environment? This session draws on insights from the marketing and commercial performance of the world’s biggest brands during previous periods of economic uncertainty, giving you the data and stories you need to build your budget defence, and perhaps even successfully argue the opportunity for more.

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November 2-3, 2022

Deutscher Marketing Tag

Frankfurt a.M., Germany

The German Marketing Day is one of the leading marketing congresses in Europe and the trend day of the German Marketing Association. Together with other experts we will discuss the topic of data strategy in a breakout session and how to set up marketing measurement for the future.

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November 16, 2022

Adweek Future of Shopping

Virtual Event

More information coming soon.

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November 14 - 17, 2022

ARF Attribution and Analytics Accelerator

More information coming soon.

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