Maximize Growth Opportunities With Customer Obsession
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Cox Communications and AP with Ad Age – Future-Proofing Marketing Measurement To Uncover Opportunities
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Events
August 24, 2022
How to Thrive in the Face of Economic Uncertainty
Webinar
With a potential economic downturn looming, uncertainty represents a major challenge for business and marketing leaders. How do you set your business up for success, maintain/increase investment, trim spending intelligently and/or invest where it matters most? Forrester Principal Analyst and guest speaker, Tina Moffett, will join Analytic Partners’ SVP, Mike Menkes, and Senior Director, Maren Seitz, to share research and insights on what brands can do to not only weather the storm, but come out the other side stronger.
August 25, 2022
How to Plan for Success Despite Uncertainty
Virtual Event
The past few years have brought no shortage of changes, but constant disruption doesn’t have to pause strategic planning. In this webinar, Cody Nilsen, Director of Client Engagement at Analytic Partners, will sit down with Marne Gade, Sr. Strategist at Mayo Clinic, and Adam Brase, Executive Director of Strategic Intelligence at Mayo Clinic, to talk about how the organization built a data-driven strategy in unprecedented times, despite the limits of historical data. Join the conversation to find out more about Mayo Clinic’s learning journey to drive engagement and keep audiences informed, and how their learnings can be applied to organizations across industries.
September 12 - 16, 2022
Adweek Brandweek
Hybrid Event/Miami, FL
Join us in Miami, FL as we speak on the mainstage and as part of the Masterclass series at the return of Adweek's Brandweek.
September 14 - 16, 2022
ANA Measurement and Accountability Conference
Hybrid Event/Carlsbad, CA
The ANA Measurement and Accountability Conference showcases high-profile speakers and industry game-changers who will discuss the future of measurement. For marketers, measurement is the key to gaining insights into their business, carrying out successful ad campaigns, making business decisions, and driving growth opportunities. However, new market developments and a highly fragmented media landscape have challenged traditional measurement approaches and created significant knowledge gaps for marketers. Today's ecosystem is no longer sufficient and industry leaders must develop new, transparent, and privacy-centric measurement approaches. Across the board, measurement disciplines like research, consumer insights, analytics, and data science are evolving to give marketers a 360-degree view of their business and consumers.
September 27-28, 2022
HORIZONT Werbe Wirkungs Gipfel 2022
Frankfurt a.M., Germany
Join us on September 28th at this year's Werbewirkungsgipfel in Frankfurt, where we will discuss the key success factors of marketing effectiveness and how to successfully set up marketing measurement for the future.
October 3 - 4, 2022
ANA Data and Technology: A Virtual Experience
Virtual Event
More information coming soon.
October 6, 2022
Festival of Marketing
Hybrid Event/London
Festival of Marketing is for ambitious marketers that are interested in broadening their skillset, hoping to be inspired and informed, and are always looking for better ways to build their brand. Stay tuned for more information on the October event in London.
October 13, 2022
MMA DATT Unplugged
New York City
In the age of 1st party, 2nd party and 3rd party, complexity proliferates in how marketers can use data to build deeper consumer relationships and as a strategic operating tool. To successfully navigate this data landscape, marketers must have a strategy in place that relies on clarity, transparency and compliance, while still providing a value exchange for the consumer. Join us as we speak to brand marketers, data and privacy experts and other thought leaders to discuss and define the future of data in marketing.
October 10 - 14, 2022
IPA EffWorks Global 2022
Hybrid Event - London / Virtual
EffWorks Global is a week-long celebration of the best new thinking and evidence-based decision making research for marketing effectiveness in the world.
More information about the 2022 event coming soon.
October 25 - 28, 2022
ANA Masters of Marketing
Hybrid Event/Orlando, FL
The 2022 ANA Masters of Marketing Conference will showcase the creative thinking and inspirational strategies the world's top CMOs and leading brands have implemented to meet and exceed their customer needs, drive growth, and inspire change.
November 2-3, 2022
Deutscher Marketing Tag
Frankfurt a.M., Germany
The German Marketing Day is one of the leading marketing congresses in Europe and the trend day of the German Marketing Association. Together with other experts we will discuss the topic of data strategy in a breakout session and how to set up marketing measurement for the future.
November 14 - 17, 2022
ARF Attribution and Analytics Accelerator
More information coming soon.