Maximize Growth Opportunities With Customer Obsession
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Cox Communications and AP with Ad Age – Future-Proofing Marketing Measurement To Uncover Opportunities
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Events
May 24, 2022
ANA Measurement Committee
Virtual Event
Beyond the Trends: How to Take Action in Advertising for Lasting Impact: The levels of complexity reached in marketing over the last several years have brought us into an unprecedented ecosystem. The long-standing debates about the role of marketing in driving business performance have compounded with an ever-evolving landscape. So, how can businesses look beyond the trends to take action for last impact? Trent Huxley, Senior Director at Analytic Partners, will answer that question and more in this session.
June 6-9
I-COM Global Summit
Hybrid Event/Costa Brava, Spain
Meet us at this year's Global Summit Experience where we will be speaking with Tchibo about "Taking Analytics to the C-Level". Over 4 days, I-COM provides an intimate open atmosphere for the attendees to build meaningful connections for a curated group of thought leaders. This year, they will present a reinvented Summit format, building on its new more recent innovations. It will be a hybrid event, giving our members the opportunity to choose whether to join us, in person or virtually.
June 15, 2022
ANA Measurement Conference: A Virtual Experience
Virtual Event
The Future of Measurement is More than Meets the Eye
Amid data deprecation, turbulent environments and a proliferation of channels, modern business leaders face seemingly insurmountable challenges when it comes to measuring outcomes. In this session, Analytic Partners SVP, Mike Menkes and Managing Director of Australia Paul Sinkinson will talk through the trends, innovations and holistic measurement strategies that can tackle industry complexities and take businesses into the future.
June 20-24
Cannes Lions
Hybrid Event/Cannes, France
The International Festival of Creativity has been championing creative excellence since 1954 with the goal of providing a global destination and the definitive benchmark for creativity that drives progress. Things are set to be a little different this year. So get ready for a reunion like no other – whether you join us personally in Cannes or online.
Stay tuned for the full agenda and don't hesitate to reach out if you'd like to connect during the event.
July 24 - 26. 2022
MMA CEO & CMO Summit
Napa, California
The 2022 MMA CEO & CMO Summit will highlight how brands are rebuilding the marketing engine for flexibility in a changing environment, using data and technology to gain a deeper understanding of their customers, all while navigating their organization to thrive in a rapidly evolving future. Request an invitation to the in-person summit and join us as we #ShapeTheFuture.
August 25, 2022
ANA Data Webinar
Virtual Event
More information coming soon.
September 12 - 16, 2022
Adweek Brandweek
Hybrid Event/Miami, FL
Join us in Miami, FL as we speak on the mainstage and as part of the Masterclass series at the return of Adweek's Brandweek.
September 14 - 16, 2022
ANA Measurement and Accountability Conference
Hybrid Event/Carlsbad, CA
The ANA Measurement and Accountability Conference showcases high-profile speakers and industry game-changers who will discuss the future of measurement. For marketers, measurement is the key to gaining insights into their business, carrying out successful ad campaigns, making business decisions, and driving growth opportunities. However, new market developments and a highly fragmented media landscape have challenged traditional measurement approaches and created significant knowledge gaps for marketers. Today's ecosystem is no longer sufficient and industry leaders must develop new, transparent, and privacy-centric measurement approaches. Across the board, measurement disciplines like research, consumer insights, analytics, and data science are evolving to give marketers a 360-degree view of their business and consumers.
October 3 - 4, 2022
ANA Data and Technology: A Virtual Experience
Virtual Event
More information coming soon.
October 13, 2022
MMA DATT Unplugged
New York City
In the age of 1st party, 2nd party and 3rd party, complexity proliferates in how marketers can use data to build deeper consumer relationships and as a strategic operating tool. To successfully navigate this data landscape, marketers must have a strategy in place that relies on clarity, transparency and compliance, while still providing a value exchange for the consumer. Join us as we speak to brand marketers, data and privacy experts and other thought leaders to discuss and define the future of data in marketing.
October
Festival of Marketing
Hybrid Event/London
Festival of Marketing is for ambitious marketers that are interested in broadening their skillset, hoping to be inspired and informed, and are always looking for better ways to build their brand. Stay tuned for more information on the October event in London.
October
IPA EffWorks Global 2022
Hybrid Event - London / Virtual
EffWorks Global is a week-long celebration of the best new thinking and evidence-based decision making research for marketing effectiveness in the world.
More information about the 2022 event coming soon.
October 25 - 28, 2022
ANA Masters of Marketing
Hybrid Event/Orlando, FL
The 2022 ANA Masters of Marketing Conference will showcase the creative thinking and inspirational strategies the world's top CMOs and leading brands have implemented to meet and exceed their customer needs, drive growth, and inspire change.
November 14 - 17, 2022
ARF Attribution and Analytics Accelerator
More information coming soon.