The Advertising Evolution
In The Forrester Wave: Marketing Measurement and Optimization Q1 2022, Analytic Partners was named a Leader and was top ranked in the Strategy category among all evaluated vendors.
The Forrester report states that “Analytic Partners leads with technology and next-generation marketing insights.” The report also states that Analytic Partners’ vision “aligns with the demands and need for the market: actionable and fast-tracking capabilities like omnichannel decisioning, data storytelling, and more flexibility in measuring business outcomes.”
Customer references mentioned “AP’s user-friendly measurement and optimization tool” and clients “enjoy the tool’s live modeling and dashboards” and “praise AP for its depth of understanding and model transparency.”
In addition, Analytic Partners received the highest score in the Technology Platform criterion. Forrester suggests “Firms with large omnichannel marketing budgets looking to crack complex business questions should consider AP for its innovation and analytics know-how.”
In this report, Forrester states that marketing measurement and optimization solution buyers should look for providers that:
Just as valuable as the scoring, the report offers valuable insights into the key changes marketing measurement and optimization is undergoing, and what marketers need to do NOW to stay focused on what comes next. Check out our thoughts on the report here
The latest white paper from Analytic Partners, Commercial Mix Analytics: Measurement Evolved, shares Analytic Partners’ proprietary measurement approach built to overcome today’s measurement challenges to provide a holistic, multi-dimensional, and multi-layered decisioning system: Commercial Mix Analytics.