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Forrester Wave: Marketing Measurement And Optimization Solutions, Q1 2022

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Access the Report to Read Why Forrester Named Analytic Partners a Leader

 

In The Forrester Wave: Marketing Measurement and Optimization Q1 2022, Analytic Partners was named a Leader and was top ranked in the Strategy category among all evaluated vendors.

 

The Forrester report states that “Analytic Partners leads with technology and next-generation marketing insights.” The report also states that Analytic Partners’ vision “aligns with the demands and need for the market: actionable and fast-tracking capabilities like omnichannel decisioning, data storytelling, and more flexibility in measuring business outcomes.”

 

Customer references mentioned “AP’s user-friendly measurement and optimization tool” and clients “enjoy the tool’s live modeling and dashboards” and “praise AP for its depth of understanding and model transparency.”

 

Analytic Partners received the highest score possible in 21 criteria, including:

 

  • Marketing Optimization
  • Marketing Planning and Activation
  • Unified Marketing Measurement Methodology
  • Data Processes
  • Testing and Experimental Design
  • Product Vision
  • Supporting Products and Services
  • Execution Roadmap
  • Innovation Roadmap

 

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In addition, Analytic Partners received the highest score in the Technology Platform criterion. Forrester suggests “Firms with large omnichannel marketing budgets looking to crack complex business questions should consider AP for its innovation and analytics know-how.”

 

Access this report to learn:

 

  • How marketing measurement vendors stacked up
  • Why Analytic Partners was named a leader
  • How vendors adapt their models to the changing marketing landscape


The Hard Part is “What’s Next?"

In this report, Forrester states that marketing measurement and optimization solution buyers should look for providers that:

 

  • Advance their algorithms to measure and optimize against a range of objectives
  • Adapt to changes in the advertising ecosystem and data landscape
  • Combine cutting-edge tools with supporting services

 

Just as valuable as the scoring, the report offers valuable insights into the key changes marketing measurement and optimization is undergoing, and what marketers need to do NOW to stay focused on what comes next. Check out our thoughts on the report here

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