ROI Genome
For over two decades, Analytic Partners has collected vast quantities of marketing intelligence across more than 750 brands, 45 countries, and hundreds of billions in spend across industries. ROI Genome presents that intelligence to help marketers understand the tactics, channels, and strategies that drive ROI and performance.
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The Gravitational Pull of Retail Media
Brand Sponsorships: Vanity Play or Untapped Opportunity?
Time to Double-Down on Connected TV Advertising
Digital Marketing Is Good. Digital Alone Is Bad
Data Doesn’t Lie, but Your Marketing Metrics Can Mislead You
The Marketer’s Guide To Survive
Watch the video – How to Thrive in the Brave New World of Omnichannel
Brand Marketing Drives Sales, ROI and Even Performance Campaigns. Don’t Cut It!
How Brands Are Missing Out on an Improved 30% ROI for Their Advertising Spend
ROI Genome Intelligence Report – The Rules of Recession-Proofing: How to Maintain Advertising Effectiveness in Challenging Times
ROI Genome Intelligence Report: Targeting Works, Except When It Doesn’t
ROI Genome Intelligence Report: The Advertising Evolution
ROI Genome Intelligence Report: Uncovering Growth Opportunities
Are Consumer Behavior Changes Here to Stay?
ROI Genome Report: Omnichannel and a Brave New World
ROI Genome Report: Insights to Accelerate Growth
ROI Genome Report: Future-Proof Your Brand: Marketing Through Crisis and Beyond
ROI Genome Report: Staying Ahead of Emerging Media
ROI Genome Report: The New Omnichannel Marketing
ROI Genome Marketing Intelligence Report: 2018 Compilation
ROI Genome Report: Have Promotions Lost Their Punch?
Reach-Based Planning is not Enough
ROI Genome Report: The Value of an Impression
Are All Impressions Created Equal?
Report: What Drives Search ROI?
ROI Genome Report: Paid Search Intelligence
Halo Effects in Portfolio Advertising Report